When it comes to designing a logo, there are five factors that should strike your mind:
- Is it describable?
- Is it memorable?
- Is it effective without color?
- Is it scalable?
- Is it appropriate?
The first two concerns are interrelated. If you cannot describe a logo, you can never remember it. That’s the reason why simple logos are considered the best option. Complex logos can never be successful as they end up confusing the viewers. The success of text logos can also be ascribed to the fact that these logo genres are self-explanatory. Hence, more and more people can remember these logos without fail.
Colors come second in the designing process. If a logo looks good in black and white, then it can look good in any color. Many designers work on the color aspect at the end of the designing process.
Scalability of a logo is important, especially for office stationary like pens, badges etc. A good logo can match up with any requirement and should look great in all sizes.
Finally, a good logo design never escapes its business objective. Logo lends identity to a business and hence should be in complete sync with its business goals. Ensuring that the business is identified by its logo thus becomes obligatory. This is the only way by which a logo can stand out amidst its competitors.
August 27th, 2009 at 12:56 am
Striking elements in a logo is a technique that can catch the attention of the viewers.