Sony Ericsson is all set to refresh its brand identity. Thanks to its decision of changing the green color of its ‘liquid density’. The brand will now be featured in pink, blue, orange, and purple.
Dave Hilton, UK marketing director at Sony Ericsson, said there was ‘clearly a desire to freshen up our advertising’. The revamp comes right ahead of the company’s ‘biggest-ever’ £8m campaign, promoting its Entertainment Unlimited proposition.
The above is just an example of how even big brands need to re-evaluate their branding strategies to keep up with changing trends. Modifying your logo with changing trends is good but too much of it can backfire. While revamping your brand, make sure it does not leave out its basic elements and that it should still be recognized as the same brand.
August 12th, 2009 at 4:01 am
I like the logo design of sony ericsson, the green glossy design will attract attention
August 19th, 2009 at 4:25 am
Little but Interesting Add Up!
Logo Design
October 13th, 2009 at 12:46 am
Nice logo!!