“Go Green” is no longer a phrase that conjures up images of radical environmentalists waving their cardboard placards and shouting slogans in front of government buildings. Well it still might, but the point is that “Going Green” is now “happening” and almost everyone is making an effort to contribute in an effort to save the planet. Graphic designers have always been a step ahead of current trends and have been conjuring up some great “Green” graphics for some time now.
#1 – Recycling Logo
Probably one of the most recognizable “Green” symbols in the world today is the Recycling logo above. This was designed in 1970 by Gary Anderson, a 23-year-old college student at the University of Southern California as an entry in a contest for art and design students at high schools and colleges across the country to raise awareness of environmental issues.
#2 – WWF Logo
Though not a “Green” logo in the true sense, the WWF logo perhaps comes in a close second in terms of brand recognition. The world renowned panda logo was designed by its founder chairman, the naturalist and painter Sir Peter Scott, in 1961. The logo is high on contrast and very appealing as it depicts the cuddly, almost teddy bear quality, of the giant panda. This was the intention of the designer in order to bring attention to the animal which was close to extinction at the time. Today the logo is a globally recognized symbol for animal conversation.
#3 – Energy Star Logo
More recently the logo above has become ubiquitous as the international standard for energy efficient consumer electronics, electrical appliances, even buildings. Though there are other standards this is the most common as it can be found on computers and other electronic products around the world. Devices carrying the Energy Star logo, such as computer products and peripherals, kitchen appliances, buildings and other products, generally use 20%–30% less energy than that dictated by U.S. federal standards. When you purchase a product that bears the Energy Star logo, you can feel good about saving energy.
Companies Moving Towards Green
Even companies which one would never have related to the “Green initiative” are looking at a change in brand image and logo design. Case in point – McDonald’s who has recently changed the background of their “Golden Arches” logo from a red backdrop to a deep hunter green to promote a more eco-friendly image in Europe. Though a small step, it is still a major image change for the fast-food giant.
