Logo Design Blog - Corporate Logo Design - Custom Logo Design

A human face can reveal several ideas. Human face logos are becoming more and more popular by the day. This is because a face is easily recognizable and it becomes convenient for the people to remember it. Many companies use human face logos but one must remember that the selection is not random. A lot of thought and innovation goes into the creation of these logos and each conveys a different meaning. In this article I have rounded up a number of logos that have used the human face in a creative way. One has to see them carefully to get the story behind each face.

KFC

KFC is also known as Kentucky Fried Chicken and is based in Louisville, Kentucky. It is a chain of fast food restaurants, famous for its fried chicken. The company was founded in 1952 by Colonel Harland Sanders and the abbreviated version of its name was adopted in 1991. The KFC logo has had the face of the Colonel since its birth and still continues with the same. The face has become the brand identity of the company. In its initial days, his face was a bit serious and he wore a white suit jacket. But now we find the Colonel smiling; he has also exchanged his suit for a cook’s apron. This gives a friendly appeal to the company―they seem to be happy to serve!

Hope For African Children Initiative

Hope for African Children Initiative (HACI) was established in the year 2000. It is a pan-African effort to serve millions of African children, who are either orphaned by AIDS or living with parents who are victims of AIDS related disease.  Apparently the HACI logo looks like the African map but if we look closely, we can see the face of two people facing each other. This stands as the symbol of hope and care that the organization promises to provide.

Goodwill

Goodwill Industries International is a non-profit organization. It provides job training, employment services and other community based programs for people who have any disability, lack of education or job experience. Goodwill is funded by a large network of retail charity stores. The letter ‘G’ in the logo is that of a smiling human face. It suggests that Goodwill spreads happiness by providing relief to all those who need it.

Freidman Psychology Group

Freidman Psychology Group offers psychotherapy to men and women suffering from eating disorder or food and body related problems. It also addresses symptoms related to depression, anxiety and other psychological problems. This logo was designed by Mugar Mihai and consists of two faces in the form of a butterfly.

Starbucks Coffee

Starbucks is the largest coffee retailer in the world with 17,133 stores in 49 countries. The Starbucks logo is as popular with the people as its coffee. The Starbucks Coffee logo has the image of a mermaid with twin-tails and flowing hair. The objective of this logo is to show the alluring effects of Starbucks coffee and attract customers.

Royal Guide Dog’s Association

Royal Guide Dog’s Association is a community service organization which provides Guide Dog Mobility Services to blind and visually impaired citizens of Tasmania. It was established in 1965. This logo has an amazing blend of the face of a man and a dog. It conveys the true objectives of the organization.

Hello-LED

Hello-LED Ltd. is a U.K. based company which supplies energy saving LED lighting bulbs. The company’s logo features a bulb with a human face. This is perfectly in tune with the company’s promise to supply LED bulbs at a consumer friendly rate. The Hello-LED bulbs cost less than similar bulbs manufactured by other companies.

Smart’s Publishing

Smart’s Publishing focuses on the information and marketing tools for the insurance, employee benefits, real estate and title insurance industries. It was established in 1992, when James Whitaker purchased Smart’s Insurance Bulletin, started by Art Smart to report on the California insurance industry. This logo rightly uses a human face with hair like the pages of a book. This idea combines business with human requirements.

Public Broadcasting Service

Public Broadcasting Service (PBS) was founded on October 5, 1970. It is an American non-profit public broadcasting television service. Its headquarters are in Arlington, Virginia. It has 354 member TV stations in the U.S. which hold collective ownership. The PBS logo also uses the human face, since the company serves to entertain people.

La Cerveteca

In La Cerveteca, you can find information on beer culture and brewing. You can also buy craft beers from different backgrounds or industries that are well-known in the world of beer production. It is an attempt to defend the existence of various regional flavors that are disappearing as a result of standardization of culture. La Cerveteca uses the face of a woman for its logo.