Like any business or company, a city also needs to build its corporate identity. The logos of famous cities are used for their official purposes as well as for tourism. The logos of the cities should not only appeal to their respective citizens, they must reach out internationally. Through their logos, the cities express their unique features to the rest of the world and also attract tourists. This gives the cities economic boost as well as recognition. Therefore, the Government doesn’t mind spending considerable amount of time and money on these logos. The logo of a city can either bear its name or a symbol that describes it the best. Let’s take a look at few of the famous city logos…
New York City Logo
New York is the most important city of the United States. It has the highest population and is an important center for international affairs. As a leading global city, New York exerts a powerful influence over global commerce, finance, culture, education and entertainment. The I Love New York logo was designed by Milton Glaser and has been in use since the mid-1970s. It consists of the letter ‘I’, followed by a red heart symbol. Below it are the letters ‘N’ and ‘Y’, set in a rounded slab serif typeface, called American Typewriter. The logo was created to promote tourism in New York but has become a symbol of American pop culture canon. Today, the logo is used on t-shirts, bumper stickers, etc. and has become the advertising campaign of the city.
Melbourne City Logo
Melbourne is the second most populous city in Australia with an estimated population of 4 million people. The city’s motto is: “She gathers strength as she goes”. The present Melbourne city logo was revealed on 22nd July, 2009. The logo is a flat block of ‘M’ and looks quite different and contemporary from the Melbourne earlier logo. The new design suits the city’s cool sophistication on the world stage. The logo design for the city of Melbourne was developed by the Sydney office of Landor and costs $240,000. The amount involved has raised a few eyebrows as some people think the money could have been used for better purposes. But this is another example to show how logos are gaining importance with every passing day.
Amsterdam City Logo
Amsterdam is the capital of Netherlands and also its largest city. It is the sixth largest metropolitan area in Europe, with a population of around 6.7 million. Amsterdam derives its name from Amstellerdam, which indicates the city’s origin― a dam in the river Amstel. The ‘I amsterdam’ logo creates the brand identity for the city and its people. The logo demonstrates the pride and confidence that the citizens have on Amsterdam. It is their means of personal endorsement of the city. And if you find some similarities between this Amsterdam logo and that of New York, don’t blame yourself!
Philadelphia City Logo
Philadelphia is the largest city in Pennsylvania and the sixth most populated city in the United States. The name of the city, ‘Philadelphia’ literally means ‘brotherly love’. The city is witness to many important actions and events that took place during the American Revolution and Independence. The city logo was revealed by Mayor Michael Nutter on 25th November 2009. It features the Liberty Bell and the words “City of Philadelphia: Life, Liberty and You”. The logo symbolizes the city’s heritage and the word ‘You’ calls for individual contribution to market the city. Many critics of the logo of Philadelphia are of the opinion that the history of the city doesn’t start and end with the Liberty Bell. Therefore, in choosing to promote one icon, the other aspects of the history of Philadelphia have been neglected.
Denver City Logo
The city of Denver is the capital and the most populated city of the U.S. state of Colorado. Denver is nicknamed ‘Mile-High City’ because its elevation is one mile above the sea level. The Denver logo became the official trademark of the city and the county of Denver in May, 2007. The logo is rich in natural symbolism. The sun, mountains, the blue sky and the landscape, all stand for Denver’s energy, awesome weather, outdoor lifestyle and economic vitality.