Logo Design Blog - Corporate Logo Design - Custom Logo Design

Our mind easily responds to colors. The choice of color in business logos become an important factor in attracting clients and building corporate identity. The color of your company can both impress your clients and develop wrong perceptions about your business. Blue is the most popular color when it comes to building customer loyalty. It is often a safe choice and many companies like to incorporate different shades of blue in their logo. The color signifies loyalty, authority, success, intellect and also relates to the corporate world. It is considered to be the most peaceful and neutral color on global stage. Let’s take a look at few blue logos and find out how far they are successful in communicating the message that the company intended.

IBM

IBM is a multinational computer, technology and IT consulting corporation. It is the world’s fourth largest technology company and second largest in terms of brand value. IBM is nicknamed Big Blue and a loyal IBM customer is called “True Blue”. The color is thus an integral part of the company. IBM has been using a blue logo since 1947. The striped logo, designed by Rand was introduced in 1967. It replaced the solid type with 8 horizontal bars that stand for speed and dynamism. The color establishes IBM as a stable and successful brand.

American Express

American Express is a global financial services company that is headquartered in the New York City. The company is famous for its credit cards, charge cards and traveler’s cheque businesses. It is the 22^nd most valuable brand in the world according to BusinessWeek and Interbrand. The simplicity of the American Express logo, with a blue background and easily readable text, suggests simple and smart services. The blue color represents quality, intellect and global acceptance.

Crestron Electronics

Crestron Electronics manufactures high-end systems for home automation and audio/video control. The company was founded in 1969 and now has 57 offices from which it operates across 90 countries in every continent. The Crestron logo contains a blue swirl that stands for efficiency, momentum and futuristic vision.

Deutsche Bank

Deutsche Bank is an international bank founded in 1870 with its headquarters in Germany. The bank has its offices in all major financial centers of the world. In the 1970s, when the banking business was undergoing constant change, the company recognized the need of a new, dynamic logo. In July 1972, a group of 8 graphic designers were commissioned to design the new logo for the company. Finally the blue “slash in a square” logo was designed by Anton Stankowski. This logo is simple yet striking and successfully constructs the company’s brand identity. The slash symbolizes constant growth and development of the business and the square represents security and controlled environment.

United Way Of America

United Way of America is a non-profit organization based in Virginia. It focuses on identifying and resolving vital community issues. This blue logo has become a signifier of peace, loyalty and trust. It also contains a rainbow of hope and a human figure that symbolizes society.

HP

HP or Hewlett-Packard is an American multinational information technology company with its headquarters in California, USA. HP is one of the world’s largest IT companies and operates in almost every country. HP specializes in developing and manufacturing computing, data storage, and networking hardware, designing software and delivering services. The HP logo has been very consistent since its introduction and has undergone little change. It is simple yet well-recognized all over the world. The logo uses only blue and white colors. The blue background stands for class and elegance while maintaining a serious approach to the corporate world.