As a graphic designer, it is crucial to find the right balance between cutting edge and familiar. You want to present your client with something contemporary and unique, without looking too space-age – you still want them to understand what the heck you’re designing! Especially with the little space a logo affords, you need to convey the right message and explain just what you’re all about. That’s asking a lot for a little picture! Graphic design geniuses have been able to beautifully master this art using a number of techniques. Some of our favorite logo designs have employed conceptual tactics to create clever symbols out of ordinary objects to effectively reflect the company’s personality. Take a look at the FedEx logo, for instance. Plain block text are played up by an almost inconspicuous arrow:
Conceptual designs are a personal favorite because they take advantage of negative space to evoke just the right reaction, after all, a conceptual logo is just a picture unless you can actually understand the message. Taking advantage of a “less is more” mentality, these logo designs are minimalistic but far from boring. Take for instance the Yoga Australia logo:
This logo represents exactly what the company represents. A woman doing a yoga pose. Simple enough, right? Look closely. Her pose is manipulated immaculately to reveal a silhouette of the country (and continent?) of Australia. We are fans of working outside of the box to create something truly unique. Effectively using tricks and design finesse is critical in making the overall concept work. A snazzy, out-of-the-ordinary logo design can surely set you apart from the rest, at least aesthetically. Most importantly, a creative logo can help facilitate brand recognition. What do Pepsi, Nike, and McDonald’s all have in common? They are recognized internationally through the use of a single symbol. Now there’s something to think about.
Happy designing!