Logo Design Blog - Corporate Logo Design - Custom Logo Design

As a graphic designer, it is crucial to find the right balance between cutting edge and familiar. You want to present your client with something contemporary and unique, without looking too space-age – you still want them to understand what the heck you’re designing! Especially with the little space a logo affords, you need to convey the right message and explain just what you’re all about. That’s asking a lot for a little picture! Graphic design geniuses have been able to beautifully master this art using a number of techniques. Some of our favorite logo designs have employed conceptual tactics to create clever symbols out of ordinary objects to effectively reflect the company’s personality.  Take a look at the FedEx logo, for instance. Plain block text are played up by an almost inconspicuous arrow:

Conceptual designs are a personal favorite because they take advantage of negative space to evoke just the right reaction, after all, a conceptual logo is just a picture unless you can actually understand the message. Taking advantage of a “less is more” mentality, these logo designs are minimalistic but far from boring. Take for instance the Yoga Australia logo:

This logo represents exactly what the company represents. A woman doing a yoga pose. Simple enough, right? Look closely. Her pose is manipulated immaculately to reveal a silhouette of the country (and continent?) of Australia. We are fans of working outside of the box to create something truly unique. Effectively using tricks and design finesse is critical in making the overall concept work. A snazzy, out-of-the-ordinary logo design can surely set you apart from the rest, at least aesthetically. Most importantly, a creative logo can help facilitate brand recognition. What do Pepsi, Nike, and McDonald’s all have in common? They are recognized internationally through the use of a single symbol. Now there’s something to think about.

Happy designing!

When you think about the elements of a successful business, you may think 1) an incredible business plan, 2) great management, and 3) tons of capital. True, the list illustrates very crucial aspects, but it is incomplete. One overlooked concept is the idea of effective branding; you can’t run a business if nobody knows who you are! To stand out, you need to be refreshingly different from the umpteen number of companies who are trying to steal their business away from you. In order to stand out in the crowd, your company needs an identity to highlight what you can offer than others can’t.

The fundamental purpose of business logo branding is to reflect the core values, goals, and to create a corporate image that the consumer will remember. Branding for your business is more important now than it ever was before. Today’s consumers have access to a plethora of information; the world is literally at your fingertips. Companies looking to expand are forced to consider methods of captivating the audience’s attention. Scott Bedbury published “A Brand New World” defining what a brand is and the tremendous effect it has on the public. Bedbury asserts that brands “are sponges for content, for images, for fleeting feelings. They become psychological concepts held in the minds of the public, where they may stay forever. As such you can't entirely control a brand. At best; you only guide and influence it.”

Business logos are one of the first elements a consumer comes across. The Starbucks icon, Microsoft’s window, and Apple’s… apple are testaments to the power of branding. Big companies are being defined by a single picture. What that picture represents is determined by what you make of it. When looking for a business logo, consider concepts that evoke trust, reliability, and individuality. When choosing a logo design company, make sure the final product reflects what your company is all about.

If you’re a small business, chances are, you don’t have a ton of money to spend on things outside of the business scope. In fact, you may not have a ton of money to use towards the necessities. Not a problem! At MyCorporateLogo.com, we guarantee professional logo concepts at affordable prices. As the face of the company, the logo is critical in creating brand recognition and representing what your business stands for. MyCorporateLogo.com offers affordable logo design packages so you can have a beautiful logo without skimping on quality.

Our logo design packages are affordable and uphold a standard of quality. Each one of our professional logo design packages include multiple design concepts and can be delivered to your inbox in as little as 48 hours. Browse our Prices and Packages page to find the plan that is right for you. Sit back and let our design team build concepts for your small business.  With unlimited revisions and our 100% money back guarantee, you have nothing to lose. Don’t let our low prices deter you; we match the creativity, professionalism, and promptness of our pricier competitors.

Not convinced yet? Look through our gallery to see the businesses we’ve worked with and the quality we incorporate into every logo. We strive to deliver a great experience with our services and a great logo you can incorporate with your business, or your money back. Choose from our logo design packages and let us help you communicate your brand message or corporate identity. Contact MyCorporateLogo.com and our dedicated team will work with you to help make your concept a reality.

Negative space, also known as the white space, is the space around and between the colored graphics of a design. Logos that effectively utilize the negative space are always interesting to look at. It is used in logo designs to form innovative shapes or letters that are relevant to the businesses. It often becomes the strongest point of connection between the brand and its logo. The negative space usually goes unnoticed unless the designer uses it artistically. It takes a lot of effort on the part of the designer to maintain the right balance between the positive and negative space in a logo design. The optical illusion that is created by mixing the two spaces helps in highlighting the areas that reflect the objectives of the business. Below is a collection of logos that have used the negative space brilliantly.

Adobe

Adobe Systems Incorporated in as American computer Software Company founded in December 1982, by John Warnock and Charles Geschke. It is headquartered in San Jose, California, USA. The company focuses on multimedia and software products, along with rich internet application software development. The name ‘Abode’ is adopted from the ‘Abode Creek’ in Los Altos, California, which ran behind the house of one of the founders of the company. With the launch of its flagship product Photoshop in 1989, Adobe developed a leading edge over its competitors. Adobe’s first logo was designed by graphic designer, Marva Warnock, the wife of John Warnock. The current logo has evolved out of the original and retains the basic shape of ‘A’. This ‘A’ has been created out of the negative space between various red angular shapes.

Toblerone

Toblerone is a chocolate bar made by Kraft Foods and is well-known for its distinctive packaging and its prism shape. Toblerone was created by Theodor Tobler and Emil Baumann in Bern, Switzerland, in 1908. The company is not only famous for its chocolates but also for its logo that makes intelligent use of the negative space. The logo is in the shape of the Matterhorn in the Swiss Alps. What is amazing in the logo is its use of the whitespace to create a bear silhouette. The bear is the local mascot of Bern and highlights the origin of the company.

NBC

National Broadcasting Company (NBC) is an American television network and former radio broadcasting network. It is also known as the ‘Peacock Network’ because of its stylized peacock logo that was designed for color broadcasts. Radio Corporation of America in 1926 formed the NBC, which was the first major broadcast network in the United States. The original NBC logo was designed by John J. Graham in 1956. This eleven feathered peacock logo was adopted due to the increase in the company’s color programming. The current NBC logo was introduced during the company’s 60^th Anniversary celebration. It was created by Chermayeff and Geismar. The peacock’s head was flipped to the right to suggest that it is looking forward and its feathers were reduced to six from eleven. The six feathers reflected NBC’s six major divisions at that time ― News, Sports, Entertainment, Stations, Network and Productions.

FedEx

FedEx Express is a cargo airline based in the United States. It is a subsidiary of FedEx Corporation, and it delivers packages and freight to more than 375 destinations in nearly every country, each day. The FedEx logo was designed by Lindon Leader of Landor Associates in 1994. Behind the logo’s apparent simplicity, there is a hidden arrow. This hidden arrow, pointing towards the right, is in the negative space between the letters ‘E’ and ‘X’. It stands for the speed and accuracy of the company’s delivery services.

WWF

The WWF is an international organization working on issues related to conservation, research and protection of environment. It is the world’s largest independent conservation organization that has over 5 million supporters and operates in more than 90 countries. It supports around 1300 environmental projects around the world. WWF logo uses the black and white spaces to represent the Giant Panda, which is the organization’s mascot. The logo was designed in 1961, by WWF’s founder Sir Peter Scott and has undergone little change since then.

Hartford Whalers

The Hartford Whalers were a North American professional ice hockey team, based in Hartford, Connecticut, United States. They played in the National Hockey League (NHL) from 1979 to 1997. In 1997, the Whalers franchise was relocated to Raleigh, North Carolina and it became the Carolina Hurricanes. The original Hartford Whalers logo was designed by Peter Good, who was a Connecticut based designer. The logo has a green ‘W’, with a blue whale’s tail to form the letter ‘H’ in the negative space. The letters ‘H’ and ‘W’ stand for the team’s name and the whale’s tail is also in tune with the name ‘Whalers’.

A website is the online identity of a business. It represents your business, sells the company’s name and its products and attracts more visitors. A good website also helps you to gain more return on your investments by generating more business leads and promoting your products and services. In order to enjoy the full benefits of having a business website, you need to have a good website design. Several aspects of the website are developed at the design-stage― layout, color, sound, content, its functions, etc. Just as you won’t think of building a house without first considering its design, similarly it is very important to get the design of your website right.

Why Does Your Business Need To Have A Website?

Electronic commerce has become an important aspect of marketing strategy. Therefore, businesses need to have effective websites for gaining recognition. In today’s world online businesses face fierce competition from each other. Every company is constantly on the lookout for even the slightest advantage which can go a long way in keeping it ahead of its competition. Establishing a strong brand identity with an instantly recognizable website design is the simplest way to differentiate your online presence from the next one.

Features Of A Good Website Design

A good website should be well-designed and able to attract visitors. Since people are more stimulated by visual images than speech, the website has to be visually appealing to all. It must be easy to navigate and have high usability. Your business website can’t afford to neglect its content at the cost of visual imagery. The website content has to be strong and relevant and updated regularly. But most importantly, it should be able to retain the attraction of the visitors and compel them to come back for more.

Things To Keep In Mind While Designing A Website

Every aspect of the website conveys certain message about your business to the visitors. Since the site represents your business and its objectives, you must be careful that people interpret it correctly. Proper attention must be given to the choice of colors, lights, visual effects and size of contents, since they all have a particular significance.

Types Of Website Design

There are two types of website design―static and dynamic. The static website design is based on basic HTML code. But the dynamic website design is developed with advanced technologies, using the information given in the database. Dynamic website is gaining in popularity because it provides the administrator with quick self information updating facility. It also looks more attractive than the static website and has diverse applications.

Search Engine Optimization (SEO)

The quality of Search Engine Optimization service is another important aspect for a well designed business website. This would ensure that your website ranks high in search engine result page and attract more traffic to the website. The website optimization process incorporates relevant key words to the website and thus, enhances link popularity. Therefore, it attracts more clients, resulting in a successful business.   To make certain that your business has a good website design; you need to hire a professional website design firm. The qualified and experienced designers are capable of turning viewers into potential clients. There are many affordable website design firms for you to choose from, but make sure you choose the best. To excel in your online business, you must have an enticing website design.

Logos form the brand identity of businesses. People recognize a business by its logo. There are many companies who don’t believe in changing their logos frequently as they think it could harm their brand image. But there are others who think otherwise. These companies come up with new concepts for their business logos to keep their clients interested and surprise them with a new look. Sometimes it works for them, sometimes it doesn’t. But these businesses are usually well established ones, who already have a strong brand identity and can afford to experiment. Pepsi is one such brand that has changed its logo several times over the years. Let’s see how. Caleb Bradham invented new flavors of soda fountain drinks back in 1890, to offer something new and refreshing to his customers. The drink became an instant success and people started calling it ‘Brads Drink’. In 1898, Bradham decide to name his product ‘Pepsi -Cola’. He used a scribbled logo script and introduced ‘Pepsi-Cola’ as his first logo. In 1906, the logo was modified and the slogan, “The Original Pure Food Drink” was added to it. The company was taken over by Loft, Inc., a giant candy company, in 1931. Pepsi Cola was sold for 10 cents in a 12 ounce bottle. At this time, the Pepsi bottle logo incorporated a new tagline, “Refreshing and Healthful”. This tagline was however dropped when the price of the soft-drink was reduced to 5 cents. A major change came over to the Pepsi logo in 1941, when they incorporated the colors red, blue and white to support the war. The logo underwent another transformation in the year 1973 and developed a boxed look. Minor typeface changes continued to take place over the next decade. In 1987, the logo font was slightly modified to a more rounded version. The company continued with this logo till 1991. In 1991, “Pepsi” adopted an italic capital typeface that was separated from the small blue and red Pepsi swirl. The fresh logo ran vertically up the package. Pepsi unveiled a new look in 1998. This logo comprised of a three dimensional globe against an ice-blue background. The globe signified the Pepsi family and its world leadership, as it entered the new millennium. In 2008, Pepsi re-worked its entire brand and also introduced another new logo, which is the current Pepsi logo. It has a minimalist label design that is simple yet appealing. 

Similar to all other businesses, car manufacturing companies need a logo to build their brand identity. Many car logos that we are familiar with have undergone little change since they were first designed. Companies come up with innovative logos to make their brand instantly recognizable and also to exemplify the special features of the vehicle. These logos generally appear at the front and back of the car.

BMW

BMW is a German automobile, motorcycle and engine manufacturing company. It was founded in 1916 and is the parent company of Rolls-Royce Motor Cars. It is best known for performance and luxury vehicles. The company was forced to stop manufacturing aircraft engine after World War I and shifted to motorcycle production, followed by automobiles in 1928-29. The BMW logo commonly known as the ‘roundel’ was introduced and registered in 1917. Though the logo is simple, smart and sporty in design, its meaning is steeped in controversy. This circular logo is divided into four equal quarters of blue and white. One interpretation of this is that it portrays the movement of an aircraft propeller, white blades cutting through the blue sky. This symbol evolved from the Rapp Motorenwerke company logo, from which the BMW Company grew. Another version of the story narrates the fact that it stands for the blue and white flag of the free state of Bavaria.

Ford

The Ford Motor Company is an American multinational corporation founded by Henry Ford in June, 1903. The company is based in Dearborn, Michigan, a suburb of Detroit. Presently, Ford is the second largest automaker in the U.S. and fourth largest in the world in terms of number of vehicles sold annually. The new Ford logo was designed in 2003 for its hundredth birthday. It is known as Centennial Blue Oval and is a modern version of the original logo designed by C. Harold Will. The new logo uses a combination of light and dark shades of blue, while the earlier one used only a single blue shade. The logo stands for elegance, class and is easily recognizable because of its simplicity.

Ferrari

Ferrari is an Italian sports car manufacturer based in Italy. It was founded by Enzo Ferrari in 1929 as Scuderia Ferrari. The company is well known for its participation in racing, especially in Formula One, where it has been immensely successful. Ferrari uses a black prancing horse on yellow background as its logo, usually with letters ‘S’ and ‘F’ which stands for Scuderia Ferrari. This jumping stallion is known as ‘Rampante Cavallo’. This horse honors an Italian flying champion, Count Francesco Baracca, who lost his life in World War I and is believed to be a symbol of good luck.

Chevrolet

Chevrolet, also known as Chevy is General Motors’ (GM) highest selling brand. The company was founded by Louis Chevrolet and GM founder William C. Durant in November, 1911. In 1917, Chevrolet was acquired by GM. The origin of the Chevy logo, also known as the ‘bowtie’ logo, is under some dispute. According to some, Louis himself came up with the design being inspired by the Swiss Cross. Others are of the opinion that it was created by Durant after seeing a wallpaper pattern in a French hotel. The two dominant colors used in the logo are golden yellow for background and black for the text. These bold and attractive colors add a young and energetic feel to the logo while the shape makes it appear decent and classy.  

Volkswagen

Volkswagen is one of the world’s largest manufacturers of automobile, based in Wolfsburg, Germany. The company was originally founded by National Socialist Trade Union, German Labour Front in 1937. In German, Volkswagen means ‘people’s car’. The Volkswagen logo is a combination of the letters ‘V’ and ‘W’ which stands for the abbreviated version of the company’s name. The logo uses blue and white colors and has a circular shape. It associates the car with young and sophisticated consumers.

Mercedes-Benz

Mercedes-Benz is one of the oldest and most established automotive brands of the world. The company has introduced many innovative technologies and safety modes that later became popular with many other vehicles. The company was initiated by the merging of two businesses, Benz & Cie and Daimler Motoren Gesellschaft (DMG), after the First World War. Mercedes is popular for its three-pointed star logo that symbolizes the company’s domination of the land, sea and air. It was originally created by Gottlieb Daimler and introduced in 1909. The logo is synonymous to decency, superiority and speed.

Our mind easily responds to colors. The choice of color in business logos become an important factor in attracting clients and building corporate identity. The color of your company can both impress your clients and develop wrong perceptions about your business. Blue is the most popular color when it comes to building customer loyalty. It is often a safe choice and many companies like to incorporate different shades of blue in their logo. The color signifies loyalty, authority, success, intellect and also relates to the corporate world. It is considered to be the most peaceful and neutral color on global stage. Let’s take a look at few blue logos and find out how far they are successful in communicating the message that the company intended.

IBM

IBM is a multinational computer, technology and IT consulting corporation. It is the world’s fourth largest technology company and second largest in terms of brand value. IBM is nicknamed Big Blue and a loyal IBM customer is called “True Blue”. The color is thus an integral part of the company. IBM has been using a blue logo since 1947. The striped logo, designed by Rand was introduced in 1967. It replaced the solid type with 8 horizontal bars that stand for speed and dynamism. The color establishes IBM as a stable and successful brand.

American Express

American Express is a global financial services company that is headquartered in the New York City. The company is famous for its credit cards, charge cards and traveler’s cheque businesses. It is the 22^nd most valuable brand in the world according to BusinessWeek and Interbrand. The simplicity of the American Express logo, with a blue background and easily readable text, suggests simple and smart services. The blue color represents quality, intellect and global acceptance.

Crestron Electronics

Crestron Electronics manufactures high-end systems for home automation and audio/video control. The company was founded in 1969 and now has 57 offices from which it operates across 90 countries in every continent. The Crestron logo contains a blue swirl that stands for efficiency, momentum and futuristic vision.

Deutsche Bank

Deutsche Bank is an international bank founded in 1870 with its headquarters in Germany. The bank has its offices in all major financial centers of the world. In the 1970s, when the banking business was undergoing constant change, the company recognized the need of a new, dynamic logo. In July 1972, a group of 8 graphic designers were commissioned to design the new logo for the company. Finally the blue “slash in a square” logo was designed by Anton Stankowski. This logo is simple yet striking and successfully constructs the company’s brand identity. The slash symbolizes constant growth and development of the business and the square represents security and controlled environment.

United Way Of America

United Way of America is a non-profit organization based in Virginia. It focuses on identifying and resolving vital community issues. This blue logo has become a signifier of peace, loyalty and trust. It also contains a rainbow of hope and a human figure that symbolizes society.

HP

HP or Hewlett-Packard is an American multinational information technology company with its headquarters in California, USA. HP is one of the world’s largest IT companies and operates in almost every country. HP specializes in developing and manufacturing computing, data storage, and networking hardware, designing software and delivering services. The HP logo has been very consistent since its introduction and has undergone little change. It is simple yet well-recognized all over the world. The logo uses only blue and white colors. The blue background stands for class and elegance while maintaining a serious approach to the corporate world.

We will all agree to the fact that anything that is simple is also easily memorable. As the purpose of having a business logo is to build brand identity and recognition, a simple logo design can do it best. It stands as the representative of your company and makes it easier for clients to remember your business. If there are too many elements in the design craving for attention, one would not know which one to appreciate. So, it is always advisable to go for simple logo designs that are easily understandable. You can clearly get your business message across only when the logo is simple yet meaningful. Let’s go through a few such logos that have minimalistic designs but have worked wonders for their companies.

Nike Logo

Nike is an enormously popular U.S. based sportswear and equipment supplier. It is the world’s largest seller of athletic shoes and apparel. The company borrows its name from the Greek Goddess of victory, Nike. It was originally founded on 25^th January, 1964 as Blue Ribbon Sports, which later became Nike, Inc. in 1978. The Nike swoosh is one of the most simplistic and easily recognizable logos in the world. It was designed in 1971 by Carolyn Davidson, a graphic design student at Portland State University. The swoosh logo is said to represent the wings of the Victory Goddess, a source of inspiration for the Greek warriors. Over the years Nike has tried out different colors but it has never parted with it’s swoosh logo.        

McDonald’s Logo

McDonald’s Corporation is one of the world’s largest chain of fast food restaurants. The business started in 1940, when two brothers, Richard and Maurice McDonald opened a restaurant in San Bernardino, California. They introduced the ‘Speedy Service System’ in 1948, for the first time.  The McDonald’s logo, also famous as Golden Arches logo, was designed by Jim Schindler in 1962. The logo forms an ‘M’ by merging two golden arches. The letter stands for the company’s name while the yellow arches represent its grace and strong corporate identity. It is a great example that shows how a simple letter or symbol is capable of sustaining an entire brand.     

 WWF

The WWF is an international organization working on issues related to conservation, research and protection of environment. It is the world’s largest independent conservation organization that has over 5 million supporters and operates in more than 90 countries. It supports around 1300 environmental projects around the world. The first WWF panda logo was designed in 1961, by its founder Sir Peter Scott. In 1986, this logo was further simplified and the name WWF was added to it. The present logo was designed in the year 2000, with a change in font. The logo is simplistic in its choice of the panda (which is an endangered animal) image, yet it never fails to provoke the emotions of all animal lovers.                 

 Shell

Royal Dutch Shell Group, commonly known as Shell, is a multinational petroleum company. It was created in February 1907, when Royal Dutch Petroleum Company merged with Shell Transport and Trading Company, based in U.K. Shell is presently listed as the world’s eighth largest corporation and operates in over 140 countries. The present Shell logo used since 1971 is designed by French based designer Raymond Loewy, who has also designed that BP logo. It is a contemporary representation of the image of scallop that was adopted by the company’s logo in 1904. It has become so popular that the image can be recognized without the name of the brand. The yellow and red colors make the logo attractive.

Apple

Apple Inc. is an American company that designs and sells consumer electronics, computer software and personal computers. Apple was established in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne to sell the Apple I personal computer kit. The Apple logo, designed by Rob Janoff, is an apple with a bite taken out of it. Though it is one of the most simplistic brand logos, it has several interpretations. The “bitten” apple symbolizes seduction and is also linked to the Bible, as the fruit from the Tree of Knowledge. It is also said that the bite was added to the apple to distinguish it from a cherry.

  Bayer

Bayer is a chemical and pharmaceutical company founded in 1863 in Germany that is famous for its original aspirin. The Bayer Cross logo was introduced by the company in 1904. It consists of the word “BAYER” written both horizontally and vertically. Both the words share the same ‘Y’ and are enclosed in a circle.