Logo Design Blog - Corporate Logo Design - Custom Logo Design

It is sometimes tough to bring the concept of logo designing in the minds of clients. Many had trouble understanding the concept of a “logo”. Some people could at least understand the concept of a design or sketch fee, but did not comprehend the concept of separate logo fee.

Over time, I have gathered some information, which are useful in helping the logo designers get paid for the time necessary to create a logo.

1. Give Clients some Tangible

   You may have a tough time explaining image and identity to your client, but tell your clients that you will be providing them with a camera ready art and a floppy disk with their logo. All of a sudden they can see the light.

2. Give them many Examples

   Give them a list of other business logos along with theirs. When they see other companies that they know, it makes it much clearer in their minds what a logo really is.

3. Don’t give ideas away

   Avoid clients like “Can you show me what it looks like” unless they are willing to give you a deposit. Try to explain your clients that you have some level of education as a designer and that your education wasn’t cheaper. You need to be compensated for your experience and education unless otherwise you are selling yourself short.

4. Time Factor

   Designing is such a profession can be a hit or miss when it comes to how long it takes to be comfortable with a design. Sometimes you can visualize before you start designing, then you can bang it out in half an hour. Others you may struggle for hours before you are happy with it. Add to that the time it takes to meet and show sketches, and you have got a lot of hours invested.

   Make your clients realize what goes into a design and the obvious reasons for being compensated for it. Getting their business done isn’t a reason to design for free.

5. Explain the “recreating an existing logo” fee.

   It’s a little easier to sell a logo when you explain that if they want you to use their existing design exactly as is, you’ll have to charge them to scan it in and make it “plotter ready”. In some instances, it can take just as long to do this as it does to create a new logo.

Try to stress the sheer marketing value of a good logo design from a consumer standpoint; your clients can see the benefits more clearly. As soon as you advise them of a marketing strategy, you are not just giving them advice; you are actually providing them information on how their business can grow.

Logo design is no child’s play. No matter how much the availability of a plethora of graphics-related software that lets you create intriguing shapes and amazing calligraphy with a mere click of the mouse, or the abundance of cheap logo-designing services, thanks to rampant business process outsourcing to third world countries, would try to have us believe that logo design is not a very hard proposition these days, the fact is that such facilities hardly ever produce a logo design that you can really be proud of. A good logo design, nay a ‘great’ one, calls for a good deal of creativity, a lot of thinking, adequate understanding of the business and of course, sufficient skills. Let’s not try to forget that software don’t make a great logo design. It’s the mind of the artist that makes one.

When it comes to logo designs, they elicit mixed reactions from most of us. There are logos that you like, logos that you hate, and then, logos that you just don’t care about. What’s more, the same logo can cause different people to react differently to it. The logo you are going gaga over is one that others may yawn at. To make matters even more complicated, our reaction to a logo changes over time. The logo you thought looked so great when you first saw it years ago, doesn’t look so impressive anymore, right?

Perception of beauty, therefore, is a rather subjective affair that can change over time. However, some logos transcend these barriers and remain etched in our minds forever. Having attained the position of greatness, they remain striking and intriguing even with the passage of time. Generations pass by, but these logos refuse to age.

Let’s face it, not everyone can gift you a logo like that. You need some of the best minds in the industry to have an immortal logo design. A logo should always strive to be an extension of the psyche and ethos of the brand or company it is meant for. It can never be a dissociated piece of art. The right logo designing process will lead to the right logo. And when you get everything right, it is not hard to create a truly great logo!

Companies such as My Corporate Logo follows some of the best business processes to bring you logo designs that easily let you steal a march over your competitors. Working closely with the client, My Corporate Logo goes through multiple iterations before zeroing on that perfect logo design. At My Corporate Logo, the logo design experts will provide the client with at least 3-4 logo design concepts within 24 hours of placing an order. Generally, the final custom logo design is delivered 2-3 business days.

Logo design services at My Corporate Logo are surprisingly affordable. My Corporate Logo dot com is the best online address for professional business logo designs at cost effective prices. Being cheap doesn’t mean that the quality is compromised. It is very easy to come across an online logo design firm. But most of them are just a couple of designers operating without any professional set up or the necessary infrastructure. My Corporate Logo is a logo design firm, specializing in company logo design. Your satisfaction is always guaranteed!

For any business to succeed, branding is the key. The logo is the core aspect of branding that paves the way to a successful business. If you are looking to design a logo for your company, then choose your logo-designing firm carefully. There are thousands of logo designing firms and choosing the reliable and professional designing firm is not very easy. Yet you can always keep an eye on certain things to ensure that you get the most out of your logo-designing firm.

1. Business in the Logo

The logo symbolizes your business. A great business logo is one that can sum up your entire business objectives within itself. People should be able to remember your business when they look at your logo. Just a glance at your logo should bring your products to their minds. For example, the way we think of Nike when we look at the Nike’s “Swoosh”. It is simple, but effective. You can make a complex logo, but if it fails to impress your customers, it does not serve its purpose.

2. Company Symbol

The logo should portray your company. The aim of your company and the target audience should be kept in mind while designing the logo. Your logo represents your company. The faster you understand this fact, the easier it becomes for you to understand your logo. If you idolize class, then your logo should have simple and classy designs and colors. A flashy logo here will be a deterrent to your company.

3. Elegance

Designing a logo is a creative work and it takes the mind of a genius to design a logo that is different yet elegant. Herein lies the secret of your business success. Your logo should be quite different from your competitors yet easy to remember. But make sure that in quest for uniqueness, your logo designer does not end up creating complicated logos, which your customers fail to remember.

4. Indelible Impression

Your logo should possess the quality to remain etched in the minds of the people forever. If you use bright and flashy colors that are in today, they might be obsolete in the years to come. So make sure that your logo designers create a logo for all times and for all ages that will represent your company in the years to come.

Logo designing is a creative job. Make sure your logo designer incorporates the above-mentioned features to make your business logo design unique.

Corporate branding is the need of the hour. Every organization today, needs to promote its brand identity in order to make a lasting impression on the minds of the potential as well as the loyal consumers. As the world has advanced, time to impress clients or customers has become less. So branding has become essential as it helps to achieve the company’s long term goals, sustain customers and clients and create new client base. Successful branding is all about single thing – recognition from customers. It’s about making the customers aware of one company or its products and services in such a way that they would be able to separate the company from its competitors. Branding seeks to increase the product’s perceived value to the customer and thus increase brand franchise and brand equity. Brand works as an implied promise of quality level. It may also help increase the price of a product.

Basic branding can be done in various ways, starting from designing an effective logo, web address, visiting cards, letterheads to advertisements in television, media, events, and becoming a sponsor. The most important amongst these is probably the corporate logo. A corporate logo portrays a company’s identity, aims and objectives. It acts as an important tool for the promotion of a company’s culture. Corporate logos provide visibility and prominence to organizations by becoming a signature of the company. It goes a long way to explain the kind of service or product, the quality of the service or product and the time delivery. An ideal corporate should be simple, yet convey all the necessary information of the company.

Furthermore, logos an important aspect of branding as they can be used everywhere, on the business cards, letterheads, envelopes, websites and even on the company building. As every individual needs an identity, so does an organization. And a corporate house without a logo would seem like an individual without a face. A professional custom logo design gives a face to any business and makes it more memorable to the customer. Moreover, a well designed unique logo helps a business to gain an extra edge over its competitors. When more than one company is selling same products or services at the same price, consumers often tend to judge the products or services by the infrastructure, the overall look and feel of the company. A neat logo, in this case, helps to convey this belief to the consumers.

Three types of logos are generally used – text logos, symbol logos and combination logos having both texts and symbols. Whichever is used, a corporate logo should always be well researched and rightly selected. It should be simple enough for general customers to remember correctly and at the same time attractive enough to remain in their minds. It should ideally stand apart from the competitor logos and communicate the essential information of the business and its products and services to the consumers and thus create a belief in them. If all these aspects are taken into consideration while choosing a corporate logo design, it would surely go a long way to establish the company’s brand amongst the consumers.

Alison Hulett said, “The logo or trademark is without a doubt the ultimate ‘branding’ tool.” The logo is the entry point to the brand – this statement perfectly defines the position of your company logo and the part it plays in your visual portfolio.

The word “logo” means a name, symbol, or trademark designed for easy recognition. To better understand the place of the logo in organizational branding, it is helpful to look at a little history. The use of logos goes back to the early days of the Renaissance, around the 13th Century. Goldsmiths, masons, paper makers, and potters, were among the first trades people to use marks—pressings into gold, chiseled symbols, watermarks on paper, and simple thumbprints on pottery. Trademarks are still used for the same reason, they were established centuries ago: to provide an easy method for recognizing a particular product. These “marks” made it easier to differentiate a quality product from one that was not well made. The value of the craftsmanship represented in the gold, paper, stonework, pottery, etc., could be expressed through the special, distinctive mark on the product. It’s still helpful to think of a logo in those terms: your logo is your symbol—your mark—of guaranteed authenticity. A simple swoosh on a pair of athletic shoes transforms those modest sneakers into desirable, quality footwear with an unspoken guarantee of “authentic athletic performance.”

Logos are still the front door to products and services today. Uniqueness is key to the success of the identity of a business. The uniqueness of a logotype is of utmost importance to avoid confusion in the market place. The spontaneous perception of the logo increases through the consistency of its presentation.

A good logo provides a recognizable image portraying the quality and professionalism of a business. A professionally designed corporate logo will allow you to create your brand and effectively market your product or service. Your logo should be simple and readable. The viewer should “get it” immediately and be able to get a “sneak peek” into your brand through the mark itself. The challenge then, is to create a logo that is simple and immediate without being boring or institutional. Your logo should convey a sense of emotion and personality. Think of it as the layers of an onion. As you peel each layer—the typography, the symbols, the shapes and textures, and color palette—you learn more and more about the brand, better to say more about the company behind the logo. Your logo should express the appropriate tone and voice articulated in your brand strategy. Since brand consistency ensures that consumers will easily recognize the products, branding is especially important to small and growing businesses.

Your logo should look different than other logos—especially those who share your same market space or prospect base. Having a “me too” logo designs, will weaken your organization’s uniqueness and the differentiation you tried so hard to establish in developing your brand essence. It is always advisable to approach professional branding or designing companies who have proper experience in conceptualizing your company logo and shaping them in reality.

Every logo has a story to tell about its company or organization and its products and services. So it is always advisable to choose your logo wisely because this logo symbolizes the name and brand of your organization. Some popular logos that are identified solely by their symbols are Yahoo’s “Y!” the Nike “Swoosh” and the Google. The attributes of the logo, i.e. its color, shape and design are very important aimed to communicate the image of the company to its customers.

Logo designing is considered to be an important aspect of graphic designing and is an art in itself. Logo-designing firms are specialized in this job and several meetings with these firms help the logo designers to develop an appropriate logo, which symbolizes the true spirit of the company. These logo-designing firms offer a variety of designing options such as vector designs or 3D designs that will help you to choose the best possible logo for your organization.

To ensure that your logo stands the test of time you need to look for the following in your logo:

- Your logo should be unique and different from any other logos of your industry or different industry.

- Your logo should be consistent in any media. The logo should hold its color, shape and design across a variety of media.

- Easily recognizable amongst thousands of other logos.

- Your logo should explicitly represent the vision of your organization.

Creation of a brand and corporate identity involves a lot of hard work. Thus a logo works in two ways: not only does it earn profit when you make a sale, but also assists in brand promotion when the customer uses it and tell others to buy it. This is the power of a strong logo. Thus, a well-designed logo is the most valuable thing for a company that can help them to reach new heights.

Designs can change the world. This may sound lofty but it is something that people have come to believe and that has been reinforced by other designers; discussed and debated at conferences. Sure it is a lofty belief but it keeps things going. Anybody loves and appreciates good design. But you have to admit that ultimately the design of anything is only successful when it clearly communicates its message. Unlike art, there are rules in design: there are the grids that one builds within and the brands that contain them. What is the key to survive such a rigorous structure? Knowing when to break the grid and holding nothing sacred.

Design is always a passionate endeavour. But Creative Strategy is not. And design has to be innovative. Can you imagine a world without innovation? A world without basic medicine such as penicillin where a minor infection could be life threatening; a world where we still take our clothes down to the riverbank and beat them with rocks to clean them; a world where we cannot store food for longer than a day because we have no way to chill or freeze. It is hard to imagine. Steve Hilton argues that ‘behind every great brand lies a valuable social benefit delivered through innovation’ and cites some recent examples of how brands have improved customers’ lives in developing countries. And behind every leading brand there is good innovative design to market it.

Brands are everywhere. There is nowhere in the western world you can go where you will not see, buy or encounter a brand in some shape or form. As widespread, however, is the lack of understanding about the nature and role of brands. When you buy a can of Coke anywhere in the world you are assured of three things: firstly, a distinctive product; secondly, a great taste and thirdly, an assurance of a high level of quality, a quality that the consumer has become accustomed to and trusts to deliver their expectations. The truth is that people like brands. One benefit of brands’ cultural ubiquity is the ability to harness a widespread appeal for promoting social good.

Logo designs have a widespread influence on consumer attitudes towards brands. Logos have played an important role not only in brand promotion but have also come handy for conveying the brands motive across to its targeted consumers. Coca Cola has used its brand to create sexual health campaigns in Africa to combat AIDS; McDonald’s has a long tradition of supporting local communities; MTV has used its organization to change attitudes towards issues such as AIDS, environmental protection and human rights and ASDA supermarkets have campaigned against domestic violence. All these big brands have employed creative skills to convey the message through their logos.

Researchers have found that brand name characteristics and their effects on either memory or attitudes have been of primary importance. Although research claims brand logos generate positive consumer response to the brand. On one side, consistency has been shown to have positive impact on attitude. This could be epitomized by integrated marketing communications where brand elements “should talk with a single voice”, to consumers in order to enhance brand attitudes. On the other side moderate incongruity effects have been shown to have a positive impact on attitudes as well. The figurativeness of logos have increased the coherence in communication signs and led to unique brand building strategies. People need someone or something to depend upon, and they choose well-known brands, while shopping, because they are assured that they can depend upon the brand. The known logo the known color, the recognized design- all makes them believe, ‘yes , this is something that will not betray me. This is some thing I can rely upon.’

No, you really don’t need a logo for your business; a logo is definitely not a must-have for your business, if you don’t care for your customers to remember you. After all, you are not as big as McDonalds or Sony or Nike and neither do you dream to be a big business, right? You don’t care if your customers think of your business, as a one off venture, isn’t it?

Eh! What did you say? You want your business to grow? You want your customers to remember you and come back? You are home-based Internet business but you want your customer to feel that you are a corporation? Well, my friend, if you are thinking any of these, you definitely NEED a LOGO.

And why not? There’s no harm in getting a logo; a good logo can actually give you a lot of advantage in the business front and these days they are cheap too! Yes, that’s definitely a big reason to get a professional logo. You don’t need to go to a Publicity/ Branding firm and spend a few thousand dollars on your logo. The Internet gives you access to several professional logo design companies who would offer you excellent logo designs at a very affordable price. Some of them might even top that up with some business card, letterhead or other business stationery design.

Still not sure if you need a logo? Ok, consider the points below and see if these make you think otherwise.

An identity without a face? – No, you definitely don’t want that. We all need to have our individual identity and so does your business. A professional custom logo design gives a face to your business and makes it more memorable to your customer. Get a logo and help your customers remember you.

Stand Out from the Competition – Yes, a unique professionally designed logo can actually help you stand out from your competitor. Put yourself in the consumer’s shoes and think. If two companies are selling the same product at same price, you would definitely prefer the one that has a more professional get up and a professionally designed logo does just that. It makes your business look professional.

Explain Your Business – A logo can be a great help for you to explain the nature of your business and convey your organizational values and principles to your customers. An experienced professional logo designer would definitely know how to make best use of color and shape to convey the right message to your customer. Don’t you get a feel of the smartness when you look at the Nike Swoosh?

Enhance Consumer Perception – People are always more comfortable to do business with a big business house; they feel more confident about them. Even, if you are just a one-man company a professional logo can actually enhance your consumer’s perception about your business. They will tend look at it as a professional business house. Particularly, if you are an Internet-based business where your consumers get to contact you only through the web, a good logo can actually do miracle to the way people think of your business.

So, still thinking? When you actually have the option to get a professional logo design for such affordable price, what keeps you waiting? Its time to act! Get a logo for your business and give your business that extra mileage.