Logo Design Blog - Corporate Logo Design - Custom Logo Design

Everyone knows about a few of the key elements of a successful business. Depending on the enterprise, these often include a business plan, a partner, a location, and employees. One element that may be even more important than some of these is that of logo design. Those businesspeople who make the mistake of neglecting this aspect of their business may be in for a rude awakening, as all of their well-laid plans collapse without the support of eager customers. The secret is great logo design, which has the power to lend your company a personality with which customers will rush to associate themselves.

Even when a competitor’s product comes with a better price or more features, consumers will choose the brand they recognize. Trust and confidence matter, and logo design can put you and your business on the right side of that crucial psychological dynamic.

An exceptionally effective logo is the best way to create a personality that will resonate with customers and translate to new and repeat business. Fortunately, this advantage is one that you can leverage to give your business the edge over the competition.

To harness the power of logo design, choose a company that knows how to deliver the best product – one whose benefits your business will enjoy for years to come. The best logo design companies guarantee customer satisfaction and deliver on that promise through such features as experienced, full-time designers; dedicated account managers; quick turnaround; unlimited revisions; and delivery of the final product in a plethora of different formats, to ensure versatility.

Are you serious about bringing your business to the next level? Visit MyCorporateLogo.com today to enjoy these features and to take advantage of all that logo design has to offer.

As a graphic designer, it is crucial to find the right balance between cutting edge and familiar. You want to present your client with something contemporary and unique, without looking too space-age – you still want them to understand what the heck you’re designing! Especially with the little space a logo affords, you need to convey the right message and explain just what you’re all about. That’s asking a lot for a little picture! Graphic design geniuses have been able to beautifully master this art using a number of techniques. Some of our favorite logo designs have employed conceptual tactics to create clever symbols out of ordinary objects to effectively reflect the company’s personality.  Take a look at the FedEx logo, for instance. Plain block text are played up by an almost inconspicuous arrow:

Conceptual designs are a personal favorite because they take advantage of negative space to evoke just the right reaction, after all, a conceptual logo is just a picture unless you can actually understand the message. Taking advantage of a “less is more” mentality, these logo designs are minimalistic but far from boring. Take for instance the Yoga Australia logo:

This logo represents exactly what the company represents. A woman doing a yoga pose. Simple enough, right? Look closely. Her pose is manipulated immaculately to reveal a silhouette of the country (and continent?) of Australia. We are fans of working outside of the box to create something truly unique. Effectively using tricks and design finesse is critical in making the overall concept work. A snazzy, out-of-the-ordinary logo design can surely set you apart from the rest, at least aesthetically. Most importantly, a creative logo can help facilitate brand recognition. What do Pepsi, Nike, and McDonald’s all have in common? They are recognized internationally through the use of a single symbol. Now there’s something to think about.

Happy designing!

When you think about the elements of a successful business, you may think 1) an incredible business plan, 2) great management, and 3) tons of capital. True, the list illustrates very crucial aspects, but it is incomplete. One overlooked concept is the idea of effective branding; you can’t run a business if nobody knows who you are! To stand out, you need to be refreshingly different from the umpteen number of companies who are trying to steal their business away from you. In order to stand out in the crowd, your company needs an identity to highlight what you can offer than others can’t.

The fundamental purpose of business logo branding is to reflect the core values, goals, and to create a corporate image that the consumer will remember. Branding for your business is more important now than it ever was before. Today’s consumers have access to a plethora of information; the world is literally at your fingertips. Companies looking to expand are forced to consider methods of captivating the audience’s attention. Scott Bedbury published “A Brand New World” defining what a brand is and the tremendous effect it has on the public. Bedbury asserts that brands “are sponges for content, for images, for fleeting feelings. They become psychological concepts held in the minds of the public, where they may stay forever. As such you can't entirely control a brand. At best; you only guide and influence it.”

Business logos are one of the first elements a consumer comes across. The Starbucks icon, Microsoft’s window, and Apple’s… apple are testaments to the power of branding. Big companies are being defined by a single picture. What that picture represents is determined by what you make of it. When looking for a business logo, consider concepts that evoke trust, reliability, and individuality. When choosing a logo design company, make sure the final product reflects what your company is all about.

If you’re a small business, chances are, you don’t have a ton of money to spend on things outside of the business scope. In fact, you may not have a ton of money to use towards the necessities. Not a problem! At MyCorporateLogo.com, we guarantee professional logo concepts at affordable prices. As the face of the company, the logo is critical in creating brand recognition and representing what your business stands for. MyCorporateLogo.com offers affordable logo design packages so you can have a beautiful logo without skimping on quality.

Our logo design packages are affordable and uphold a standard of quality. Each one of our professional logo design packages include multiple design concepts and can be delivered to your inbox in as little as 48 hours. Browse our Prices and Packages page to find the plan that is right for you. Sit back and let our design team build concepts for your small business.  With unlimited revisions and our 100% money back guarantee, you have nothing to lose. Don’t let our low prices deter you; we match the creativity, professionalism, and promptness of our pricier competitors.

Not convinced yet? Look through our gallery to see the businesses we’ve worked with and the quality we incorporate into every logo. We strive to deliver a great experience with our services and a great logo you can incorporate with your business, or your money back. Choose from our logo design packages and let us help you communicate your brand message or corporate identity. Contact MyCorporateLogo.com and our dedicated team will work with you to help make your concept a reality.

Negative space, also known as the white space, is the space around and between the colored graphics of a design. Logos that effectively utilize the negative space are always interesting to look at. It is used in logo designs to form innovative shapes or letters that are relevant to the businesses. It often becomes the strongest point of connection between the brand and its logo. The negative space usually goes unnoticed unless the designer uses it artistically. It takes a lot of effort on the part of the designer to maintain the right balance between the positive and negative space in a logo design. The optical illusion that is created by mixing the two spaces helps in highlighting the areas that reflect the objectives of the business. Below is a collection of logos that have used the negative space brilliantly.

Adobe

Adobe Systems Incorporated in as American computer Software Company founded in December 1982, by John Warnock and Charles Geschke. It is headquartered in San Jose, California, USA. The company focuses on multimedia and software products, along with rich internet application software development. The name ‘Abode’ is adopted from the ‘Abode Creek’ in Los Altos, California, which ran behind the house of one of the founders of the company. With the launch of its flagship product Photoshop in 1989, Adobe developed a leading edge over its competitors. Adobe’s first logo was designed by graphic designer, Marva Warnock, the wife of John Warnock. The current logo has evolved out of the original and retains the basic shape of ‘A’. This ‘A’ has been created out of the negative space between various red angular shapes.

Toblerone

Toblerone is a chocolate bar made by Kraft Foods and is well-known for its distinctive packaging and its prism shape. Toblerone was created by Theodor Tobler and Emil Baumann in Bern, Switzerland, in 1908. The company is not only famous for its chocolates but also for its logo that makes intelligent use of the negative space. The logo is in the shape of the Matterhorn in the Swiss Alps. What is amazing in the logo is its use of the whitespace to create a bear silhouette. The bear is the local mascot of Bern and highlights the origin of the company.

NBC

National Broadcasting Company (NBC) is an American television network and former radio broadcasting network. It is also known as the ‘Peacock Network’ because of its stylized peacock logo that was designed for color broadcasts. Radio Corporation of America in 1926 formed the NBC, which was the first major broadcast network in the United States. The original NBC logo was designed by John J. Graham in 1956. This eleven feathered peacock logo was adopted due to the increase in the company’s color programming. The current NBC logo was introduced during the company’s 60^th Anniversary celebration. It was created by Chermayeff and Geismar. The peacock’s head was flipped to the right to suggest that it is looking forward and its feathers were reduced to six from eleven. The six feathers reflected NBC’s six major divisions at that time ― News, Sports, Entertainment, Stations, Network and Productions.

FedEx

FedEx Express is a cargo airline based in the United States. It is a subsidiary of FedEx Corporation, and it delivers packages and freight to more than 375 destinations in nearly every country, each day. The FedEx logo was designed by Lindon Leader of Landor Associates in 1994. Behind the logo’s apparent simplicity, there is a hidden arrow. This hidden arrow, pointing towards the right, is in the negative space between the letters ‘E’ and ‘X’. It stands for the speed and accuracy of the company’s delivery services.

WWF

The WWF is an international organization working on issues related to conservation, research and protection of environment. It is the world’s largest independent conservation organization that has over 5 million supporters and operates in more than 90 countries. It supports around 1300 environmental projects around the world. WWF logo uses the black and white spaces to represent the Giant Panda, which is the organization’s mascot. The logo was designed in 1961, by WWF’s founder Sir Peter Scott and has undergone little change since then.

Hartford Whalers

The Hartford Whalers were a North American professional ice hockey team, based in Hartford, Connecticut, United States. They played in the National Hockey League (NHL) from 1979 to 1997. In 1997, the Whalers franchise was relocated to Raleigh, North Carolina and it became the Carolina Hurricanes. The original Hartford Whalers logo was designed by Peter Good, who was a Connecticut based designer. The logo has a green ‘W’, with a blue whale’s tail to form the letter ‘H’ in the negative space. The letters ‘H’ and ‘W’ stand for the team’s name and the whale’s tail is also in tune with the name ‘Whalers’.

A website is the online identity of a business. It represents your business, sells the company’s name and its products and attracts more visitors. A good website also helps you to gain more return on your investments by generating more business leads and promoting your products and services. In order to enjoy the full benefits of having a business website, you need to have a good website design. Several aspects of the website are developed at the design-stage― layout, color, sound, content, its functions, etc. Just as you won’t think of building a house without first considering its design, similarly it is very important to get the design of your website right.

Why Does Your Business Need To Have A Website?

Electronic commerce has become an important aspect of marketing strategy. Therefore, businesses need to have effective websites for gaining recognition. In today’s world online businesses face fierce competition from each other. Every company is constantly on the lookout for even the slightest advantage which can go a long way in keeping it ahead of its competition. Establishing a strong brand identity with an instantly recognizable website design is the simplest way to differentiate your online presence from the next one.

Features Of A Good Website Design

A good website should be well-designed and able to attract visitors. Since people are more stimulated by visual images than speech, the website has to be visually appealing to all. It must be easy to navigate and have high usability. Your business website can’t afford to neglect its content at the cost of visual imagery. The website content has to be strong and relevant and updated regularly. But most importantly, it should be able to retain the attraction of the visitors and compel them to come back for more.

Things To Keep In Mind While Designing A Website

Every aspect of the website conveys certain message about your business to the visitors. Since the site represents your business and its objectives, you must be careful that people interpret it correctly. Proper attention must be given to the choice of colors, lights, visual effects and size of contents, since they all have a particular significance.

Types Of Website Design

There are two types of website design―static and dynamic. The static website design is based on basic HTML code. But the dynamic website design is developed with advanced technologies, using the information given in the database. Dynamic website is gaining in popularity because it provides the administrator with quick self information updating facility. It also looks more attractive than the static website and has diverse applications.

Search Engine Optimization (SEO)

The quality of Search Engine Optimization service is another important aspect for a well designed business website. This would ensure that your website ranks high in search engine result page and attract more traffic to the website. The website optimization process incorporates relevant key words to the website and thus, enhances link popularity. Therefore, it attracts more clients, resulting in a successful business.   To make certain that your business has a good website design; you need to hire a professional website design firm. The qualified and experienced designers are capable of turning viewers into potential clients. There are many affordable website design firms for you to choose from, but make sure you choose the best. To excel in your online business, you must have an enticing website design.

Designing logos is one of the coolest and most challenging jobs. We are introduced to a product by its logo. So it is important that a logo makes a striking first impression, as the old saying rightly points out: “The first impression is the last impression”. In the endeavor to form the right impression, various companies have changed their logos over the years to suit the changing taste of the masses. In this article, we mention a few such companies and the journey of their logo designs … a journey from the old to the new.

Amazon.com

Amazon.com, Inc. is one of America’s biggest online retailers. It was founded by Jeff Bezos in 1994 and launched online in 1995. It begun as an online bookstore but soon expanded into selling of various other products such as DVD, MP3s, computer games, electronic goods, furniture, food and many more. Bezos named his company “Amazon” after the world’s largest river. The original logo of Amazon.com in 1995, showed a river running through the letter ‘A’. The logo was blue in colour and its meaning was obvious. It represented that the company aspired to become the largest retailer and paralleled itself with the world’s largest river. Over the years it underwent minor variations but stuck to the flowing river and the letter ‘A’. In 2000, the company came up with an entirely new logo. The logo presented the name of the company, with an arrow leading from A to Z. This implied two things: firstly, the arrow is in the form of a smile, representing customer satisfaction and secondly, the arrow moves from A to Z, which declares that Amazon.com is an one-stop solution for all that the customer needs.                                                                 

Heineken Beer

Heineken International is a group which owns over 170 beer brands. Among them the two largest brands are Heineken and Amstel. Heineken was first launched in 1868 and today it is sold in 39 countries over the world. The Heineken logo as it appears on the beer bottles is the Star-Heineken logo. It contains the name of the company, with a red star which stands for the company’s brewing quality and authenticity. The logo is quite simplistic and clear in its message but there is a twist in the tale or lets say in the letter ’e’. If one carefully notices, the letter ‘e’ in the logo is slanted. This change was suggested by Alfred Henry Heineken, the grandson of the founder Gerard Heineken. He came up with this creative idea to make the logo more customer friendly and attractive. It worked very well….a friendly beer with a smiling, friendly ‘e’ in its name.

Starbucks

Starbucks is the largest coffee retailer in the world with 17,133 stores in 49 countries. The Starbucks logo is as popular with the people as its coffee. But this logo has a long but interesting history. The mystery that surrounds the logo is about the mermaid like figure that appears at the centre of the logo. The original logo was designed in 1971, was modeled after a 15^th century Norse woodcut and contained the image of a mythical two-tailed mermaid, with a coffee brown colour theme. The objective was to show the alluring effect of Starbucks coffee and flatter the desire of the public. But it raised some controversies because of the bare chest of the mermaid figure in the logo.  This logo continued to be in use, until the company was taken over by Howard Schultz in 1987. The previous logo was remodeled and the bare chest of the mermaid was now covered by her flowing hair, though her navel was still quite visible. The colour scheme was also changed from the coffee brown to a soothing green. A third version of the logo appeared in 1992. It brought the image of the mermaid into focus and her navel was no longer visible. Even the tails of the mermaid were made obscure and it was different from both the earlier logos. In 2008, with the introduction of the Pike Place Roast blend, the company has re-introduced the original logo. Though it is not a replacement of the new Starbucks logo, it appears on the Pike Place Roast cups and bags of coffee beans.                      

MTV

MTV is an American music channel that was launched on 1^st August, 1981. The original purpose of this channel was to play music videos and it also launched the concept of VJs. Today apart from music, the channel broadcasts a number of reality shows and other programs.   The first logo presented by MTV, is unique in its own way and is still remembered by many. The channel was launched with a montage of the Apollo 11 moon landing. What is interesting here to notice is that the flag on the moon was shown to have the MTV logo on it. True to Neil Armstrong’s immortal words … MTV was “one giant leap for mankind” from the days of radio or jukebox music. The moon man is still used frequently, especially at the MTV awards. Frank Olinsky, along with his Manhattan team created the MTV logo, which still exists and has stood the test of time. Although the logo has gone through subtle changes over the years, the original ‘M’ gives it the flexibility to alter without hampering its basic concept. The logo changes in colour or text within the block ‘M’. Therefore, it gives the logo the liberty to change according to the changing situations or events.

Domino’s Pizza

Domino’s Pizza, Inc. is the world’s second largest pizza delivery corporation. It was founded in 1960, in the United States by Tom Monaghan. Domino’s currently has 7,300 stores in 50 international markets. In 1975, Domino’s introduced its corporate logo, in which the company’s name appeared in red, against two blue rectangles. It is interesting to observe that the present Domino’s pizza logo was presented in 1997 on a very special occasion. The company opened its 1,500^th store outside the United States on the same year. 7 stores were opened in a single day on 5 continents consecutively. The company decided to change its logo as the company itself was undergoing a moderation and the shops were being brightened up. The new Domino’s Pizza logo bears the company’s name in white against a blue backdrop. It has two red rectangles, which carries three white dots. These white dots actually represented the three stores that Tom Monaghan had planned to open years ago.

Kodak

Eastman Kodak is an American multinational company which produces and supplies a huge range of photographic equipments and material. It was established by businessman Henry Strong and its inventor George Eastman. The Kodak logo has a long history of changes, since its first logo which appeared in 1898. Kodak was the first company to bring together its name and looks in the 1907 logo. In 1935, the company used its full name with the red and yellow colour format. It had a yellow background and contained the name of the company in red. In 1960, a curl was introduced at the corner of Kodak’s previous logo.

Is your organization an official non-profit?  Could your organization’s website and logo use a facelift?  Look no further! MyCorporateLogo.com announces its non-profit website and logo redesign contest.  We feel a sense of responsibility to help the community, and the winner of this contest will receive a new website and logo design. Prizes

• Grand Prize – Five Page Website Package and Silver Logo Design Package (Total value $1,648)
• 1st & 2nd Runners Up – Silver Logo Design Package (Total value $149)

Rules

• Must be an official non-profit organization
• To enter, add this sentence to your website or blog, “Give me a new website and logo design and link logo design to http://www.mycorporatelogo.com.”
• Leave a comment below with the following information about your organization:
  • Name
  • Cause
  • Website
  • Why you deserve to win
• May enter during the period of March 1, 2010 – March 31, 2010
• Top 10 organizations are put to a vote from the public. That means you should tell everyone you know when the time comes – Twitter, Facebook, email, word of mouth – you get the point!
• Voting will be open for 2 weeks

So give us the best reason why your site should be chosen, and help your organization’s website get a facelift!

It is sometimes tough to bring the concept of logo designing in the minds of clients. Many had trouble understanding the concept of a “logo”. Some people could at least understand the concept of a design or sketch fee, but did not comprehend the concept of separate logo fee.

Over time, I have gathered some information, which are useful in helping the logo designers get paid for the time necessary to create a logo.

1. Give Clients some Tangible

   You may have a tough time explaining image and identity to your client, but tell your clients that you will be providing them with a camera ready art and a floppy disk with their logo. All of a sudden they can see the light.

2. Give them many Examples

   Give them a list of other business logos along with theirs. When they see other companies that they know, it makes it much clearer in their minds what a logo really is.

3. Don’t give ideas away

   Avoid clients like “Can you show me what it looks like” unless they are willing to give you a deposit. Try to explain your clients that you have some level of education as a designer and that your education wasn’t cheaper. You need to be compensated for your experience and education unless otherwise you are selling yourself short.

4. Time Factor

   Designing is such a profession can be a hit or miss when it comes to how long it takes to be comfortable with a design. Sometimes you can visualize before you start designing, then you can bang it out in half an hour. Others you may struggle for hours before you are happy with it. Add to that the time it takes to meet and show sketches, and you have got a lot of hours invested.

   Make your clients realize what goes into a design and the obvious reasons for being compensated for it. Getting their business done isn’t a reason to design for free.

5. Explain the “recreating an existing logo” fee.

   It’s a little easier to sell a logo when you explain that if they want you to use their existing design exactly as is, you’ll have to charge them to scan it in and make it “plotter ready”. In some instances, it can take just as long to do this as it does to create a new logo.

Try to stress the sheer marketing value of a good logo design from a consumer standpoint; your clients can see the benefits more clearly. As soon as you advise them of a marketing strategy, you are not just giving them advice; you are actually providing them information on how their business can grow.