Logo Design Blog - Corporate Logo Design - Custom Logo Design

Logo design blog from My Corporate Logo. Logo Design articles, news and information on various aspects of logo design and branding. Articles by logo design experts.

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Logo Design

Mar 08, 2011

Everyone knows about a few of the key elements of a successful business. Depending on the enterprise, these often include a business plan, a partner, a location, and employees. One element that may be even more important than some of these is that of logo design. Those businesspeople who make the mistake of neglecting this aspect of their business may be in for a rude awakening, as all of their well-laid plans collapse without the support of eager customers. The secret is great logo design, which has the power to lend your company a personality with which customers will rush to associate themselves.

Even when a competitor’s product comes with a better price or more features, consumers will choose the brand they recognize. Trust and confidence matter, and logo design can put you and your business on the right side of that crucial psychological dynamic.

An exceptionally effective logo is the best way to create a personality that will resonate with customers and translate to new and repeat business. Fortunately, this advantage is one that you can leverage to give your business the edge over the competition.

To harness the power of logo design, choose a company that knows how to deliver the best product – one whose benefits your business will enjoy for years to come. The best logo design companies guarantee customer satisfaction and deliver on that promise through such features as experienced, full-time designers; dedicated account managers; quick turnaround; unlimited revisions; and delivery of the final product in a plethora of different formats, to ensure versatility.

Are you serious about bringing your business to the next level? Visit MyCorporateLogo.com today to enjoy these features and to take advantage of all that logo design has to offer.

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Logo Design Packages

Mar 08, 2011

A logo is the single best way to establish customer confidence, which both widens your customer base and ensures its loyalty. Turning more members of the public into buyers, and turning buyers into repeat buyers, is both the foundation of successful business and the area in which logo design excels.

You may be aware of all of this but still run a business that does not have a logo. Why? The main reason that people ignore what a great logo can do for them is cost. You may assume that only major brands and companies have logos, and that logo design is priced out of your reach. Fortunately, that is not the case! Logo design packages are created specifically to help businesspeople everywhere access the power inherent in an excellent logo.

Logo design packages provide a range of prices and services, from the basic to the luxurious. Regardless of where on the spectrum your needs and your budget may fall, you are sure to find a package that is right for you.

My Corporate Logo, which offers logo design packages in bronze, silver, gold, or platinum, includes with each package a foundation of outstanding service. Each selection comes with a dedicated account manager, notably experienced and full-time designers, unlimited design revisions to make sure that you hit upon the perfect design, and many more amenities as well.

The variables from one package to another come in the number of designers assigned to serve your interests, the number of different logo concepts included, and the platinum-only feature known as the Complete Corporate Identity Package.

In a range of affordable prices, one of these logo design packages is sure to be perfect for your business and your purposes. To choose the ideal package, visit MyCorporateLogo.com today.

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Our Logo Design Packages

Dec 10, 2010

If you’re a small business, chances are, you don’t have a ton of money to spend on things outside of the business scope. In fact, you may not have a ton of money to use towards the necessities. Not a problem! At MyCorporateLogo.com, we guarantee professional logo concepts at affordable prices. As the face of the company, the logo is critical in creating brand recognition and representing what your business stands for. MyCorporateLogo.com offers affordable logo design packages so you can have a beautiful logo without skimping on quality.

Our logo design packages are affordable and uphold a standard of quality. Each one of our professional logo design packages include multiple design concepts and can be delivered to your inbox in as little as 48 hours. Browse our Prices and Packages page to find the plan that is right for you. Sit back and let our design team build concepts for your small business.  With unlimited revisions and our 100% money back guarantee, you have nothing to lose. Don’t let our low prices deter you; we match the creativity, professionalism, and promptness of our pricier competitors.

Not convinced yet? Look through our gallery to see the businesses we’ve worked with and the quality we incorporate into every logo. We strive to deliver a great experience with our services and a great logo you can incorporate with your business, or your money back. Choose from our logo design packages and let us help you communicate your brand message or corporate identity. Contact MyCorporateLogo.com and our dedicated team will work with you to help make your concept a reality.

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Custom Logo Design

Dec 09, 2010
Although it may not seem like it, a custom logo design is a fundamental element of any budding business. A well-designed logo is an emblem of the company and embodies the character, core values, and evokes a feeling of trust. As a visual representation of your company, you want your logo to be versatile. It needs to establish brand recognition while evoking familiarity. All too often, the concept of developing a solid small business logo is undervalued. This is one of the biggest mistakes a company can make. An unappealing or generic logo can compromise business identity or trust a user has of the company.
 
Below, we have highlighted key aspects to consider when creating an effective business logo:
Recognition – it must be unique enough to stand out, yet familiar enough to leave a lasting impression
Aesthetics – it must be visually pleasing. Your logo works as a visual representation of your company. Make sure it appealing to the masses.
Versatility – make sure your logo is adaptable to use across multiple media platforms (i.e. web, print, television)
Size – a too small logo dilutes the company’s image. In contrast, a logo that is too big is overwhelming.
 
When brainstorming a custom logo design or enlisting the help of professionals, consider the impact a well-designed logo has on user sentiment. Apple, Starbucks, Microsoft; these distinguished companies are easily recognized upon the first glimpse and invoke feelings of trust, quality, and success. Businesses allocate a large portion of their budgets to market their brand, but their efforts are futile without an identifiable image.
The art of creating an effective custom logo design may be a bit daunting if you are not familiar with logo development or you’re not exactly sure what type of design you want. If you find yourself stumped on how to create the finishing touch to your design, or if you just don’t know where to start, consider hiring professional designers to help you convey the proper message. Given the importance of a creative logo and the impact it can have on brand recognition, business owners need to consider employing the best methods in getting their message across.
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Calling All Non-Profits: Win a New Website and Logo Design For Your Organization

Feb 26, 2010

Is your organization an official non-profit?  Could your organization’s website and logo use a facelift?  Look no further! MyCorporateLogo.com announces its non-profit website and logo redesign contest.  We feel a sense of responsibility to help the community, and the winner of this contest will receive a new website and logo design. Prizes

  • Grand Prize – Five Page Website Package and Silver Logo Design Package (Total value $1,648)
  • 1st & 2nd Runners Up – Silver Logo Design Package (Total value $149)

Rules

  • Must be an official non-profit organization
  • To enter, add this sentence to your website or blog, “Give me a new website and logo design and link logo design to http://www.mycorporatelogo.com.”
  • Leave a comment below with the following information about your organization:
    • Name
    • Cause
    • Website
    • Why you deserve to win
  • May enter during the period of March 1, 2010 – March 31, 2010
  • Top 10 organizations are put to a vote from the public. That means you should tell everyone you know when the time comes – Twitter, Facebook, email, word of mouth – you get the point!
  • Voting will be open for 2 weeks

So give us the best reason why your site should be chosen, and help your organization’s website get a facelift!

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Corporate Logos – Building Brand Identity

Feb 21, 2008

Corporate branding is the need of the hour. Every organization today, needs to promote its brand identity in order to make a lasting impression on the minds of the potential as well as the loyal consumers. As the world has advanced, time to impress clients or customers has become less. So branding has become essential as it helps to achieve the company’s long term goals, sustain customers and clients and create new client base. Successful branding is all about single thing – recognition from customers. It’s about making the customers aware of one company or its products and services in such a way that they would be able to separate the company from its competitors. Branding seeks to increase the product's perceived value to the customer and thus increase brand franchise and brand equity. Brand works as an implied promise of quality level. It may also help increase the price of a product.

Basic branding can be done in various ways, starting from designing an effective logo, web address, visiting cards, letterheads to advertisements in television, media, events, and becoming a sponsor. The most important amongst these is probably the corporate logo. A corporate logo portrays a company’s identity, aims and objectives. It acts as an important tool for the promotion of a company’s culture. Corporate logos provide visibility and prominence to organizations by becoming a signature of the company. It goes a long way to explain the kind of service or product, the quality of the service or product and the time delivery. An ideal corporate should be simple, yet convey all the necessary information of the company.

Furthermore, logos an important aspect of branding as they can be used everywhere, on the business cards, letterheads, envelopes, websites and even on the company building. As every individual needs an identity, so does an organization. And a corporate house without a logo would seem like an individual without a face. A professional custom logo design gives a face to any business and makes it more memorable to the customer. Moreover, a well designed unique logo helps a business to gain an extra edge over its competitors. When more than one company is selling same products or services at the same price, consumers often tend to judge the products or services by the infrastructure, the overall look and feel of the company. A neat logo, in this case, helps to convey this belief to the consumers.

Three types of logos are generally used – text logos, symbol logos and combination logos having both texts and symbols. Whichever is used, a corporate logo should always be well researched and rightly selected. It should be simple enough for general customers to remember correctly and at the same time attractive enough to remain in their minds. It should ideally stand apart from the competitor logos and communicate the essential information of the business and its products and services to the consumers and thus create a belief in them. If all these aspects are taken into consideration while choosing a corporate logo design, it would surely go a long way to establish the company’s brand amongst the consumers.

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Who Says You Need a Logo?

Mar 15, 2007

No, you really don’t need a logo for your business; a logo is definitely not a must-have for your business, if you don’t care for your customers to remember you. After all, you are not as big as McDonalds or Sony or Nike and neither do you dream to be a big business, right? You don’t care if your customers think of your business, as a one off venture, isn’t it?

Eh! What did you say? You want your business to grow? You want your customers to remember you and come back? You are home-based Internet business but you want your customer to feel that you are a corporation? Well, my friend, if you are thinking any of these, you definitely NEED a LOGO.

And why not? There’s no harm in getting a logo; a good logo can actually give you a lot of advantage in the business front and these days they are cheap too! Yes, that’s definitely a big reason to get a professional logo. You don’t need to go to a Publicity/ Branding firm and spend a few thousand dollars on your logo. The Internet gives you access to several professional logo design companies who would offer you excellent logo designs at a very affordable price. Some of them might even top that up with some business card, letterhead or other business stationery design.

Still not sure if you need a logo? Ok, consider the points below and see if these make you think otherwise.

An identity without a face? – No, you definitely don’t want that. We all need to have our individual identity and so does your business. A professional custom logo design gives a face to your business and makes it more memorable to your customer. Get a logo and help your customers remember you.

Stand Out from the Competition – Yes, a unique professionally designed logo can actually help you stand out from your competitor. Put yourself in the consumer’s shoes and think. If two companies are selling the same product at same price, you would definitely prefer the one that has a more professional get up and a professionally designed logo does just that. It makes your business look professional.

Explain Your Business – A logo can be a great help for you to explain the nature of your business and convey your organizational values and principles to your customers. An experienced professional logo designer would definitely know how to make best use of color and shape to convey the right message to your customer. Don’t you get a feel of the smartness when you look at the Nike Swoosh?

Enhance Consumer Perception – People are always more comfortable to do business with a big business house; they feel more confident about them. Even, if you are just a one-man company a professional logo can actually enhance your consumer’s perception about your business. They will tend look at it as a professional business house. Particularly, if you are an Internet-based business where your consumers get to contact you only through the web, a good logo can actually do miracle to the way people think of your business.

So, still thinking? When you actually have the option to get a professional logo design for such affordable price, what keeps you waiting? Its time to act! Get a logo for your business and give your business that extra mileage.

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