Logo Design Blog - Corporate Logo Design - Custom Logo Design

Sony Ericsson is all set to refresh its brand identity. Thanks to its decision of changing the green color of its ‘liquid density’. The brand will now be featured in pink, blue, orange, and purple.

Dave Hilton, UK marketing director at Sony Ericsson, said there was ‘clearly a desire to freshen up our advertising’. The revamp comes right ahead of the company’s ‘biggest-ever’ £8m campaign, promoting its Entertainment Unlimited proposition.

The above is just an example of how even big brands need to re-evaluate their branding strategies to keep up with changing trends. Modifying your logo with changing trends is good but too much of it can backfire. While revamping your brand, make sure it does not leave out its basic elements and that it should still be recognized as the same brand.

If you thought car logos meant nothing, think again! A series of incidents in Mumbai have set the police on their heels. One a fine day, Rohan Desai’s 11 lakh silver Chevrolet emblem went missing. He was disappointed and shared the news with his friends. Imagine his surprise when he found that his friends, too, had faced such incidents in recent times.

Car logo theft is the newest activity making inroads in the crime zone. What makes matters worse is that the thieves are actually young college-goers and even school children.

In January 2009, police arrested 3 schoolboys in Dadar who stole car logos for pocket money. In a similar incident, two teenagers were arrested in Chembur early in February while in May 2009, police nabbed two college students who were stealing a Mercedes car logo in Powai.

“Logos of big cars are often stolen and then sold at Kurla for a decent price like Rs 2,000 to 4,000,” senior police inspector Rajdoot Rupwate said.

Even car showrooms are reporting a surprising trend where the logo maker actually manufactured more logos with the demand rising by as much as 15%.

Police claims that the stolen car logos are sold at lower rates in the grey market, while some are even sold to the car manufacturers. So the next time you purchase a new car logo, you might be buying the one stolen from you.

“Believe” – Won’t you pause for a moment to know what to believe in. It is the new tagline of Yahoo! Personals – a masterful example of how to achieve the brass ring of branding. One will definitely pause and actively will fill in the blanks and personalize the connection, which is the most effective form of engagement. A strategy should be developed for your company logo design and you have to make sure that your company’s brand identity is paralleled to your company’s logo. The connection between a company and its branding should be immediate. Your brand should focus the things that will help people see your organization and its strengths clearly. Great branding reaches multiple audience segments. It should not be limited to any particular group of people rather it should appeal different types of people.

Brand your company for a long term of period, you should not be short-sighted about your company‘s branding! Great branding lasts over a long period of time and its message doesn’t fade after only a few months. Branding should transcend fads in the marketplace. If your competitors are trying to position their brand as “cool or hip” to meet market demands, let them. You should only try to keep your brand consistent so that it out lives market trends. Your logo should be the brand ambassador of your company, the tagline used in it should propagate the message of your company in a lucid and inimitable style. The final outcome of this creation is to set unique and compelling visions that summarize what your organization is about. A brand statement with a logo is essential for your organization to make yourself perceived to all. A tagline – that usually accompanies your company logo – can be a very useful way to state what you do on almost every page of your site. Taglines should be a concrete and clear statement about what you do or why it’s important– for instance, “Together, we can save a life” from the Red Cross site.

However it is vital that the information and function that are propounded through the tagline of your logo or the logo itself echoes the brand messages that you want to convey. If you are an expertise on any specific thing then your website ought to have helpful resources on it. If you want to convey that you provide great service, you should have examples, articles, and testimonials about that great service on your site. The ideal is to do more and talk less about your value to actually provide value on your website. There is no more genuine way to brand yourself through your website than to make the site advance your mission itself.

Your company logo should be unique and highlight the uniqueness of your organization. It should communicate what you are all about, and give visitors a sense of your key values and priorities. It should feel like a design that could only be used by your organization. At the end of the day, this is what it means to have an effectively branded organization; and ultimately it is a good logo design, that will give your company the essence of a brand.

“‘It’s hard to believe when heard, but easier when seen.’ It’s common observation that a thing becomes more convincing when witnessed. This simple theory has been applied in every walk of life, be it personal or professional. Business organizations have been utilizing this theory from days past and making their presence felt all over the world. This visual impact is created via a symbolic representation of the business or products, thus giving a face to a faceless organization. Standing as the symbolic representation of any organization, logos lend an identity to your business. Hence logos should have the power to create the much-needed visual impact on the onlookers.

However simple it might look initially, creating a visually effective logo design is not a child’s play. Every intricate detail needs to be looked after in order to produce a quality design. Understanding your business objectives is one of the primary necessities that help in the making of a good logo. For instance, it would be ridiculous for a restaurant business to display a logo featuring a pet or a swoosh! If the restaurant business owner wants his initials used as a logo, care should be taken to give it a wholesome look. This would directly complement his business and serve its purpose as well.

After understanding the business objectives, logo designers should concentrate on the little details that go into the process of logo designing. Colors must complement the business. The borders, shades and other effects should effectively bring out what the logo wants to convey. Simplicity should top the priority list of logo designers. It is to be remembered that a simple but unique logo creates the necessary appeal. The famous logo designs of Nike, McDonalds, and Sony hardly need any mention. These logos have undergone very little change over the years. For instance, the Sony logo has been modified a few times, but only in its font. For logos to retain their visual power, designers should experiment with the changing trend but not overdo it by resorting to drastic changes.

It is indeed fruitful to put in a little labor to produce a visually effective logo design. If your logo is visually effective, it will surely raise the eyebrows of many and prompt them to take interest in your business. All you need to do is to retain the trust that your logo promises to deliver. Once this is set, your business is sure to skyrocket and establish its identity in the eyes of the world.

“Rome was not built in a day”. The same goes true with building up your brand identity. Extensive research and planning is what is required in order to set up a solid brand identity. The results will not show up within days, weeks or even months. Brand building is a slow and natural process and business moves should be made keeping the future in mind. Marketing gurus are coming up with numerous mantras for effective brand building everyday. To begin, brand building is the outcome of the combined effects of visual elements in the marketing materials. A successful brand building campaign comprises of a logo, letterhead, business card, branded envelope, etc. This list can extend to include brochures, website, flyers, folders or any other professionally designed items.

Successful brand building demands some essential prerequisites. Uniqueness is the key to the building up of a successful brand. The ‘unique’ character of a brand is materialized through its logo design. Hence diligent effort is required to make the logo design different from its competitors and avoid its being a mirror image of any of its competitors.

A very important but often overlooked fact is the ‘repetition’ factor in your business approach. Entrepreneurs should remember that your erstwhile clients or existing customers could forget about your existence amidst the vast humdrum of things. Your business should, therefore, seek out ways to constantly remind your customers about your existence. This allows the brand to remain etched in the minds of the people for long. Sending newsletters and publishing press releases about the latest updates on your business serve as constant reminders to the customers of your business’ existence and aids in keeping your brand alive.

Today, fresher ideas have cropped up that can be truly effective to spread your brand across the world. Advertisements, viral marketing, distribution of pamphlets and brochures, sponsoring famous events, press conferences are some of common tactics of brand promotion. Online marketing greats are now raving about the benefits of social media marketing, blogging being a major element of this marketing strategy. Regardless of the marketing strategies adopted, it is highly essential to portray the business logo the way it should be. Entrepreneurs should make consistent use of their logo and taglines whenever they talk about their business. Hence, the text or tagline of your logo design or graphics should be crisp and attractive. It’s generally noticeable that short and catchy lines make an instant impact on the people. Such impact can be created through alliteration, unique word usage, and lively imagery in your text.

To speak a little more about the graphics and text of your business, special attention is also required to give it a clean and clear outlook. The design of your logo should bring out the objective of your business symbolically. The text should be meaningful enough to lend depth to your brand identity. Once the visual impact of your brand starts to rope in customers, you should try your level best to live up to their expectations. Failure in this case will most likely harm the relationship between you and your customers. So make sure to back your brand and deliver your promises on time to win customer loyalty.

The ultimate goal of brand building is to create a feeling of trust on people’s mind. ‘Targeted products should simultaneously remind people of your brand name’: that’s what we call brand building! For instance, thinking about sports wear reminds us of Nike or Reebok; this testifies the intensity of the impact that the brand has created on our minds. So if you want your brand to capture the minds of the people, you must build a brand personality and connect it with your relevant business clients.

Last but definitely not the least, is the demand for professionalism that is required to build up a successful brand identity. Hint of professionalism should be reflected in every aspect of your business: be it your logo design or graphics, your tagline, your presentation, or customer service. These small but effective steps can work wonders for your business and help in the making of a memorable brand.

Have you noticed a drop in your business sales in recent times? Has the focus of your business shifted gears gradually? Is your brand unable to inspire your customers any more? If your business poses such questions before you, it is time to lend some serious thought to improve your brand identity. Needless to say, your logo is your brand identity and should therefore reflect the vision of your business in true light.

Businesses undergo lots changes with the flow of time. Over the years, many small businesses are converted into large business firms with different interests and vision. Herein crops up the need to pay attention to its brand identity. Your logo should reflect your organization’s central motif so as to keep in touch with its business. For instance, a script type face cannot be associated with a car repair business. Your logo design should make the customers associate the brand with its product.

An important point, not to be overlooked, is the functionality of a logo. Your logo should have the ability to be incorporated into any context. Besides, it should be legible enough to be printed in both paper and cloth. To produce such an effect, use of ‘spot colors’ is highly recommended. Besides, ‘spot colors’ also prevent the mixing of all the inks at the print shop. It’s best to avoid complex images or shading as they are unlikely to produce the desired effect.

Prior to giving the green signal to your new logo design, it is very essential to do your homework. Analyze the logo designs of your competitors to ensure that your logo does not end up looking like their replicas. ‘Unique’ is the term that best describe a good logo. In case your logo design bears similarity with your competitors, you might end up confusing your customers. This might even lead to your company being branded as a duplicate one. So beware… don’t let your logo resemble any of your competitors!

It is best to hire the services of a logo design company to lend full justice to your logo. Such intricate aspects of designing as space, form, consistency, and clarity could only be dealt by a professional logo designer. Only a professional logo designer can give your logo design a unifying look. The lines, spacing, and shape should be able to create a sense of unity. Positioning, weight, and balance should be able to attract attention and affect how the onlookers understand it.

To conclude, your logo design should be able to exude the feeling of being the right one! In case, you try to design one for yourself, make sure to produce the right feel. If you fail, consult a professional logo designer. Hiring the services of any logo design firm can give you enough scope to pick the design that suits your business best. Do not forget: your business is your identity, don’t mess with it!

Originality in logo designing can really set new trends for others to follow. Perhaps, we don’t need any expert opinion for this. Of late, we come across the term, ‘X-factor’, being applied in almost every field. This factor is even applicable to the professional field- to take your business to new heights. This so-called X-factor refers to something unique, unseen, innovative or original. Originality is the mantra of success but its path is not overtly embedded with roses, especially when one takes into account the innumerable logo designs surrounding us.

Logos represent the identity of any organization; it’s the symbol that people look up to and relate it to the products that they stand for. But what happens when two different organizations are represented via identical logos? Such situations create complexities and doubts in the minds of the people, who might end up purchasing the wrong product. Herein arises the issue of logo theft. Logo theft takes place when one organization blatantly copies the logo design of another organization (probably a famous one). Such conscious attempt on part of the concerned person might actually cost huge losses to the concerned organization. Once the copied logo is out in the market, people will instantly compare it to the erstwhile logo design and a negative impression of the new organization would be effected. This would adversely affect the prospect of any new business and might even result in its fall.

There is yet another obstacle to original logo design creation. Logo designers often tend to repeat subconsciously some of their previous designs or might even recreate a design that they had seen somewhere. An inverted swoosh might remind us of the Nike logo, while a straight yellow line reminds us of a famous Credit Card company. On a larger perspective, lacs and lacs of minds can be thinking of the same design, which they deem original during the time of inception. A designer might be musing over his ‘original’ design but to his dismay, may find that design to have already been in existence. It is not always easy to judge whether a design is original or a copied version. An established business firm might be thinking to launch its ‘original’ logo but that logo design might be owned by a small business organization. Trouble is, unless and until the logo is introduced to the world, one cannot gauge its authenticity.

Hence, creation of an original logo design should begin with one single thought: “The design must be in existence.” This perspective can work wonders to create an innovative and original logo design as it makes the designer strive harder to touch new horizons of creativity. It should always be remembered that there is no hard and fast rule to originality. Designers should always keep in store some variations of their logo designs. This would allow them to make quick changes in case they come across some distant similarity with any other logo design.

An original logo design creation is thus, by no means, an easy task, especially when so many designs are already in vogue. There is no formula to a successful original logo design creation. Simplicity and an urge to strive towards originality can be cited as the two watchwords for a successful business or company logo design.

The brand image of an organization mirrors its reputation among the masses. As such, business organizations work tirelessly to create such brands that would register an impression of loyalty and trust with the customers. Once this happens, customers are attracted naturally to your brand, registering profit for your business. An established brand finds it easier to introduce new products and make experiments on account of the trust its brand image has created on its customers. But modifications are not always welcome when a brand has not been able to register popularity with the masses. Hence enhancing your corporate brand image is highly necessary to ensure a thumping success in your business.

To begin the process, check out the current status of your business. Besides, find out how your brand is perceived by your target audience. If your brand image has failed to register too much trust with your target audience, necessary changes are a must. These changes need to be chalked out carefully and should be discussed by the stakeholders too. Any change in the brand image will require a change in the corporate logo design too. These changes are, by no means, risk-free. A broad research needs to be performed before giving green signal for such modifications. Discussions with stakeholders or hiring a third party to carry on with the research work prove to be helpful. However, it’s highly important to ensure that the research results are reliable; for reliability ensures the success of your corporate brand image.

Company staff cannot carry out proper assessment of your corporate brand image because they tend to be a little biased. The research results should reflect the strengths and weaknesses of your organization in proper light. Ultimately, the goal of your research is to synchronize the company’s perception of its own image with that of the stakeholders. Besides, such research programs allow the organization to judge its reputation among its customers. Next begins the step to improve its image and make it more popular with the people. Change of a company’s corporate image is not confined to changing its logo. In fact, the logo may not be changed at all! Image change can be carried out through effective advertising and marketing techniques. Advertising is not just related to the products but the personalities and values attached to them. For example, a brand endorsed by a current no.1 sports personality will carry greater weight than by an erstwhile popular star. There are some brands that have earned their reputation through their quality products. For instance, the “Volvo” brand brings to mind the safety of their products. Such effective trust is not built within a few days. Consistency is required to reach such levels of reputation and trust. Your corporate brand image will surely register a change once you make changes in your advertising techniques and ensure consistence in the quality of your products. Good advertising tricks will rope in more customers and good quality of your products will help to retain the trust that the customers have newly reposed in your products.

It should always be remembered that brands create an indelible impact on people’s mind. The customers instantly recognize a brand by its company logo design. So enhance the prospects of your business by concentrating on your corporate image. “Consistency is the name of the game” and a consistent effort on your part to maintain the image and quality of your products would take your brand to a higher pedestal.

No, you really don’t need a logo for your business; a logo is definitely not a must-have for your business, if you don’t care for your customers to remember you. After all, you are not as big as McDonalds or Sony or Nike and neither do you dream to be a big business, right? You don’t care if your customers think of your business, as a one off venture, isn’t it?

Eh! What did you say? You want your business to grow? You want your customers to remember you and come back? You are home-based Internet business but you want your customer to feel that you are a corporation? Well, my friend, if you are thinking any of these, you definitely NEED a LOGO.

And why not? There’s no harm in getting a logo; a good logo can actually give you a lot of advantage in the business front and these days they are cheap too! Yes, that’s definitely a big reason to get a professional logo. You don’t need to go to a Publicity/ Branding firm and spend a few thousand dollars on your logo. The Internet gives you access to several professional logo design companies who would offer you excellent logo designs at a very affordable price. Some of them might even top that up with some business card, letterhead or other business stationery design.

Still not sure if you need a logo? Ok, consider the points below and see if these make you think otherwise.

An identity without a face? – No, you definitely don’t want that. We all need to have our individual identity and so does your business. A professional custom logo design gives a face to your business and makes it more memorable to your customer. Get a logo and help your customers remember you.

Stand Out from the Competition – Yes, a unique professionally designed logo can actually help you stand out from your competitor. Put yourself in the consumer’s shoes and think. If two companies are selling the same product at same price, you would definitely prefer the one that has a more professional get up and a professionally designed logo does just that. It makes your business look professional.

Explain Your Business – A logo can be a great help for you to explain the nature of your business and convey your organizational values and principles to your customers. An experienced professional logo designer would definitely know how to make best use of color and shape to convey the right message to your customer. Don’t you get a feel of the smartness when you look at the Nike Swoosh?

Enhance Consumer Perception – People are always more comfortable to do business with a big business house; they feel more confident about them. Even, if you are just a one-man company a professional logo can actually enhance your consumer’s perception about your business. They will tend look at it as a professional business house. Particularly, if you are an Internet-based business where your consumers get to contact you only through the web, a good logo can actually do miracle to the way people think of your business.

So, still thinking? When you actually have the option to get a professional logo design for such affordable price, what keeps you waiting? Its time to act! Get a logo for your business and give your business that extra mileage.

An organization might not have been in the business since107 long years, but if it has started of by investing in building a brand identity with a good logo design, the word “success” is not far away from it. Most business ventures start with a negligible market share; it is only through the application of good marketing strategies, smart management decisions and constant dedicated effort at all levels a small business eventually turns out to be a big brand. For a new business start-up or a small business, a well-planned marketing strategy is perhaps a pre requisite from the day one itself. The business logo design forms an indispensable part of a good marketing strategy and the first step towards the making of a powerful brand.

A good first impression is what a new business firm needs at the very beginning to subsequently popularize their brand. A memorable logo design can very well serve this purpose. Most people tend to remember what they see than what they hear, so a meaningful and attractive logo design certainly leaves a long lasting impression among the viewers. A logo helps the potential customers/ clients to relate with the company in a better way. A company without a logo is just as good as a faceless entity.

The “look and feel” of a company is one of the aspects that induce the customers/ clients to opt for its products/ services. A company may have a limited physical presence but its logo can make its presence felt worldwide. A professional logo design facilitates the viewers in having a good perception for the brand. Such positive perceptions later on translate into better business returns.

A logo design is an essential marketing tool for the businesses venturing into innovative avenues or dealing in uncommon products/ services. It helps the new business to convey an overview of their line of products and services. This makes the potential customers/ clients aware about the existence of such a company which in due course of time turns into business relations. A logo is the simplest and the quickest way to spread brand awareness.
A well-designed logo adds to the credibility of a business that further helps in building up a relationship of trust with the customers. It makes the company look focused, professional and trustworthy. A business logo design that coveys these attributes work wonders for the brand. Any business irrespective of its size or years in operation cannot reach the optimal without a good logo design. So kick-start your business with a powerful logo design.