Logo Design Blog - Corporate Logo Design - Custom Logo Design

A logo is the single best way to establish customer confidence, which both widens your customer base and ensures its loyalty. Turning more members of the public into buyers, and turning buyers into repeat buyers, is both the foundation of successful business and the area in which logo design excels.

You may be aware of all of this but still run a business that does not have a logo. Why? The main reason that people ignore what a great logo can do for them is cost. You may assume that only major brands and companies have logos, and that logo design is priced out of your reach. Fortunately, that is not the case! Logo design packages are created specifically to help businesspeople everywhere access the power inherent in an excellent logo.

Logo design packages provide a range of prices and services, from the basic to the luxurious. Regardless of where on the spectrum your needs and your budget may fall, you are sure to find a package that is right for you.

My Corporate Logo, which offers logo design packages in bronze, silver, gold, or platinum, includes with each package a foundation of outstanding service. Each selection comes with a dedicated account manager, notably experienced and full-time designers, unlimited design revisions to make sure that you hit upon the perfect design, and many more amenities as well.

The variables from one package to another come in the number of designers assigned to serve your interests, the number of different logo concepts included, and the platinum-only feature known as the Complete Corporate Identity Package.

In a range of affordable prices, one of these logo design packages is sure to be perfect for your business and your purposes. To choose the ideal package, visit MyCorporateLogo.com today.

You may have a business plan, a partner, a location, and even employees, but are you neglecting one of the most crucial elements of a successful business? Some businesspeople make the mistake of ignoring the importance of logo designs, and they go on to regret it. As the public face of your business, a logo has the power to bring personality to your enterprise.

Customers overwhelmingly respond to the personality and feeling of familiarity and trust that an effective logo can foster. In fact, even when it is against their best interest – for example, when the competitor boasts a better price or more features – consumers will opt for the brand they recognize. Nothing is a more important factor in creating a likable brand than a great logo.

Major brands and companies have long understood the importance of logo designs. Fortunately, you can take advantage of the power of logos to bring your own business to the next level.

The first step is to get serious about presenting your business’s best face to the public. In service of that goal, you can employ a logo design company that knows how to deliver results. A 100%, no-questions-asked satisfaction guarantee is a great sign that the company you’re doing business with will produce the effective logo you need. Also look for amenities like a dedicated account manager, experienced designers, quick turnaround, unlimited logo design revisions, and final delivery in multiple formats.

Taking all of these factors into consideration will ensure a great result. Once you make logo design work for you, you’ll see your business’s success soar.

As a graphic designer, it is crucial to find the right balance between cutting edge and familiar. You want to present your client with something contemporary and unique, without looking too space-age – you still want them to understand what the heck you’re designing! Especially with the little space a logo affords, you need to convey the right message and explain just what you’re all about. That’s asking a lot for a little picture! Graphic design geniuses have been able to beautifully master this art using a number of techniques. Some of our favorite logo designs have employed conceptual tactics to create clever symbols out of ordinary objects to effectively reflect the company’s personality.  Take a look at the FedEx logo, for instance. Plain block text are played up by an almost inconspicuous arrow:

Conceptual designs are a personal favorite because they take advantage of negative space to evoke just the right reaction, after all, a conceptual logo is just a picture unless you can actually understand the message. Taking advantage of a “less is more” mentality, these logo designs are minimalistic but far from boring. Take for instance the Yoga Australia logo:

This logo represents exactly what the company represents. A woman doing a yoga pose. Simple enough, right? Look closely. Her pose is manipulated immaculately to reveal a silhouette of the country (and continent?) of Australia. We are fans of working outside of the box to create something truly unique. Effectively using tricks and design finesse is critical in making the overall concept work. A snazzy, out-of-the-ordinary logo design can surely set you apart from the rest, at least aesthetically. Most importantly, a creative logo can help facilitate brand recognition. What do Pepsi, Nike, and McDonald’s all have in common? They are recognized internationally through the use of a single symbol. Now there’s something to think about.

Happy designing!

When you think about the elements of a successful business, you may think 1) an incredible business plan, 2) great management, and 3) tons of capital. True, the list illustrates very crucial aspects, but it is incomplete. One overlooked concept is the idea of effective branding; you can’t run a business if nobody knows who you are! To stand out, you need to be refreshingly different from the umpteen number of companies who are trying to steal their business away from you. In order to stand out in the crowd, your company needs an identity to highlight what you can offer than others can’t.

The fundamental purpose of business logo branding is to reflect the core values, goals, and to create a corporate image that the consumer will remember. Branding for your business is more important now than it ever was before. Today’s consumers have access to a plethora of information; the world is literally at your fingertips. Companies looking to expand are forced to consider methods of captivating the audience’s attention. Scott Bedbury published “A Brand New World” defining what a brand is and the tremendous effect it has on the public. Bedbury asserts that brands “are sponges for content, for images, for fleeting feelings. They become psychological concepts held in the minds of the public, where they may stay forever. As such you can't entirely control a brand. At best; you only guide and influence it.”

Business logos are one of the first elements a consumer comes across. The Starbucks icon, Microsoft’s window, and Apple’s… apple are testaments to the power of branding. Big companies are being defined by a single picture. What that picture represents is determined by what you make of it. When looking for a business logo, consider concepts that evoke trust, reliability, and individuality. When choosing a logo design company, make sure the final product reflects what your company is all about.

If you’re a small business, chances are, you don’t have a ton of money to spend on things outside of the business scope. In fact, you may not have a ton of money to use towards the necessities. Not a problem! At MyCorporateLogo.com, we guarantee professional logo concepts at affordable prices. As the face of the company, the logo is critical in creating brand recognition and representing what your business stands for. MyCorporateLogo.com offers affordable logo design packages so you can have a beautiful logo without skimping on quality.

Our logo design packages are affordable and uphold a standard of quality. Each one of our professional logo design packages include multiple design concepts and can be delivered to your inbox in as little as 48 hours. Browse our Prices and Packages page to find the plan that is right for you. Sit back and let our design team build concepts for your small business.  With unlimited revisions and our 100% money back guarantee, you have nothing to lose. Don’t let our low prices deter you; we match the creativity, professionalism, and promptness of our pricier competitors.

Not convinced yet? Look through our gallery to see the businesses we’ve worked with and the quality we incorporate into every logo. We strive to deliver a great experience with our services and a great logo you can incorporate with your business, or your money back. Choose from our logo design packages and let us help you communicate your brand message or corporate identity. Contact MyCorporateLogo.com and our dedicated team will work with you to help make your concept a reality.

Negative space, also known as the white space, is the space around and between the colored graphics of a design. Logos that effectively utilize the negative space are always interesting to look at. It is used in logo designs to form innovative shapes or letters that are relevant to the businesses. It often becomes the strongest point of connection between the brand and its logo. The negative space usually goes unnoticed unless the designer uses it artistically. It takes a lot of effort on the part of the designer to maintain the right balance between the positive and negative space in a logo design. The optical illusion that is created by mixing the two spaces helps in highlighting the areas that reflect the objectives of the business. Below is a collection of logos that have used the negative space brilliantly.

Adobe

Adobe Systems Incorporated in as American computer Software Company founded in December 1982, by John Warnock and Charles Geschke. It is headquartered in San Jose, California, USA. The company focuses on multimedia and software products, along with rich internet application software development. The name ‘Abode’ is adopted from the ‘Abode Creek’ in Los Altos, California, which ran behind the house of one of the founders of the company. With the launch of its flagship product Photoshop in 1989, Adobe developed a leading edge over its competitors. Adobe’s first logo was designed by graphic designer, Marva Warnock, the wife of John Warnock. The current logo has evolved out of the original and retains the basic shape of ‘A’. This ‘A’ has been created out of the negative space between various red angular shapes.

Toblerone

Toblerone is a chocolate bar made by Kraft Foods and is well-known for its distinctive packaging and its prism shape. Toblerone was created by Theodor Tobler and Emil Baumann in Bern, Switzerland, in 1908. The company is not only famous for its chocolates but also for its logo that makes intelligent use of the negative space. The logo is in the shape of the Matterhorn in the Swiss Alps. What is amazing in the logo is its use of the whitespace to create a bear silhouette. The bear is the local mascot of Bern and highlights the origin of the company.

NBC

National Broadcasting Company (NBC) is an American television network and former radio broadcasting network. It is also known as the ‘Peacock Network’ because of its stylized peacock logo that was designed for color broadcasts. Radio Corporation of America in 1926 formed the NBC, which was the first major broadcast network in the United States. The original NBC logo was designed by John J. Graham in 1956. This eleven feathered peacock logo was adopted due to the increase in the company’s color programming. The current NBC logo was introduced during the company’s 60^th Anniversary celebration. It was created by Chermayeff and Geismar. The peacock’s head was flipped to the right to suggest that it is looking forward and its feathers were reduced to six from eleven. The six feathers reflected NBC’s six major divisions at that time ― News, Sports, Entertainment, Stations, Network and Productions.

FedEx

FedEx Express is a cargo airline based in the United States. It is a subsidiary of FedEx Corporation, and it delivers packages and freight to more than 375 destinations in nearly every country, each day. The FedEx logo was designed by Lindon Leader of Landor Associates in 1994. Behind the logo’s apparent simplicity, there is a hidden arrow. This hidden arrow, pointing towards the right, is in the negative space between the letters ‘E’ and ‘X’. It stands for the speed and accuracy of the company’s delivery services.

WWF

The WWF is an international organization working on issues related to conservation, research and protection of environment. It is the world’s largest independent conservation organization that has over 5 million supporters and operates in more than 90 countries. It supports around 1300 environmental projects around the world. WWF logo uses the black and white spaces to represent the Giant Panda, which is the organization’s mascot. The logo was designed in 1961, by WWF’s founder Sir Peter Scott and has undergone little change since then.

Hartford Whalers

The Hartford Whalers were a North American professional ice hockey team, based in Hartford, Connecticut, United States. They played in the National Hockey League (NHL) from 1979 to 1997. In 1997, the Whalers franchise was relocated to Raleigh, North Carolina and it became the Carolina Hurricanes. The original Hartford Whalers logo was designed by Peter Good, who was a Connecticut based designer. The logo has a green ‘W’, with a blue whale’s tail to form the letter ‘H’ in the negative space. The letters ‘H’ and ‘W’ stand for the team’s name and the whale’s tail is also in tune with the name ‘Whalers’.

Our mind easily responds to colors. The choice of color in business logos become an important factor in attracting clients and building corporate identity. The color of your company can both impress your clients and develop wrong perceptions about your business. Blue is the most popular color when it comes to building customer loyalty. It is often a safe choice and many companies like to incorporate different shades of blue in their logo. The color signifies loyalty, authority, success, intellect and also relates to the corporate world. It is considered to be the most peaceful and neutral color on global stage. Let’s take a look at few blue logos and find out how far they are successful in communicating the message that the company intended.

IBM

IBM is a multinational computer, technology and IT consulting corporation. It is the world’s fourth largest technology company and second largest in terms of brand value. IBM is nicknamed Big Blue and a loyal IBM customer is called “True Blue”. The color is thus an integral part of the company. IBM has been using a blue logo since 1947. The striped logo, designed by Rand was introduced in 1967. It replaced the solid type with 8 horizontal bars that stand for speed and dynamism. The color establishes IBM as a stable and successful brand.

American Express

American Express is a global financial services company that is headquartered in the New York City. The company is famous for its credit cards, charge cards and traveler’s cheque businesses. It is the 22^nd most valuable brand in the world according to BusinessWeek and Interbrand. The simplicity of the American Express logo, with a blue background and easily readable text, suggests simple and smart services. The blue color represents quality, intellect and global acceptance.

Crestron Electronics

Crestron Electronics manufactures high-end systems for home automation and audio/video control. The company was founded in 1969 and now has 57 offices from which it operates across 90 countries in every continent. The Crestron logo contains a blue swirl that stands for efficiency, momentum and futuristic vision.

Deutsche Bank

Deutsche Bank is an international bank founded in 1870 with its headquarters in Germany. The bank has its offices in all major financial centers of the world. In the 1970s, when the banking business was undergoing constant change, the company recognized the need of a new, dynamic logo. In July 1972, a group of 8 graphic designers were commissioned to design the new logo for the company. Finally the blue “slash in a square” logo was designed by Anton Stankowski. This logo is simple yet striking and successfully constructs the company’s brand identity. The slash symbolizes constant growth and development of the business and the square represents security and controlled environment.

United Way Of America

United Way of America is a non-profit organization based in Virginia. It focuses on identifying and resolving vital community issues. This blue logo has become a signifier of peace, loyalty and trust. It also contains a rainbow of hope and a human figure that symbolizes society.

HP

HP or Hewlett-Packard is an American multinational information technology company with its headquarters in California, USA. HP is one of the world’s largest IT companies and operates in almost every country. HP specializes in developing and manufacturing computing, data storage, and networking hardware, designing software and delivering services. The HP logo has been very consistent since its introduction and has undergone little change. It is simple yet well-recognized all over the world. The logo uses only blue and white colors. The blue background stands for class and elegance while maintaining a serious approach to the corporate world.

A human face can reveal several ideas. Human face logos are becoming more and more popular by the day. This is because a face is easily recognizable and it becomes convenient for the people to remember it. Many companies use human face logos but one must remember that the selection is not random. A lot of thought and innovation goes into the creation of these logos and each conveys a different meaning. In this article I have rounded up a number of logos that have used the human face in a creative way. One has to see them carefully to get the story behind each face.

KFC

KFC is also known as Kentucky Fried Chicken and is based in Louisville, Kentucky. It is a chain of fast food restaurants, famous for its fried chicken. The company was founded in 1952 by Colonel Harland Sanders and the abbreviated version of its name was adopted in 1991. The KFC logo has had the face of the Colonel since its birth and still continues with the same. The face has become the brand identity of the company. In its initial days, his face was a bit serious and he wore a white suit jacket. But now we find the Colonel smiling; he has also exchanged his suit for a cook’s apron. This gives a friendly appeal to the company―they seem to be happy to serve!

Hope For African Children Initiative

Hope for African Children Initiative (HACI) was established in the year 2000. It is a pan-African effort to serve millions of African children, who are either orphaned by AIDS or living with parents who are victims of AIDS related disease.  Apparently the HACI logo looks like the African map but if we look closely, we can see the face of two people facing each other. This stands as the symbol of hope and care that the organization promises to provide.

Goodwill

Goodwill Industries International is a non-profit organization. It provides job training, employment services and other community based programs for people who have any disability, lack of education or job experience. Goodwill is funded by a large network of retail charity stores. The letter ‘G’ in the logo is that of a smiling human face. It suggests that Goodwill spreads happiness by providing relief to all those who need it.

Freidman Psychology Group

Freidman Psychology Group offers psychotherapy to men and women suffering from eating disorder or food and body related problems. It also addresses symptoms related to depression, anxiety and other psychological problems. This logo was designed by Mugar Mihai and consists of two faces in the form of a butterfly.

Starbucks Coffee

Starbucks is the largest coffee retailer in the world with 17,133 stores in 49 countries. The Starbucks logo is as popular with the people as its coffee. The Starbucks Coffee logo has the image of a mermaid with twin-tails and flowing hair. The objective of this logo is to show the alluring effects of Starbucks coffee and attract customers.

Royal Guide Dog’s Association

Royal Guide Dog’s Association is a community service organization which provides Guide Dog Mobility Services to blind and visually impaired citizens of Tasmania. It was established in 1965. This logo has an amazing blend of the face of a man and a dog. It conveys the true objectives of the organization.

Hello-LED

Hello-LED Ltd. is a U.K. based company which supplies energy saving LED lighting bulbs. The company’s logo features a bulb with a human face. This is perfectly in tune with the company’s promise to supply LED bulbs at a consumer friendly rate. The Hello-LED bulbs cost less than similar bulbs manufactured by other companies.

Smart’s Publishing

Smart’s Publishing focuses on the information and marketing tools for the insurance, employee benefits, real estate and title insurance industries. It was established in 1992, when James Whitaker purchased Smart’s Insurance Bulletin, started by Art Smart to report on the California insurance industry. This logo rightly uses a human face with hair like the pages of a book. This idea combines business with human requirements.

Public Broadcasting Service

Public Broadcasting Service (PBS) was founded on October 5, 1970. It is an American non-profit public broadcasting television service. Its headquarters are in Arlington, Virginia. It has 354 member TV stations in the U.S. which hold collective ownership. The PBS logo also uses the human face, since the company serves to entertain people.

La Cerveteca

In La Cerveteca, you can find information on beer culture and brewing. You can also buy craft beers from different backgrounds or industries that are well-known in the world of beer production. It is an attempt to defend the existence of various regional flavors that are disappearing as a result of standardization of culture. La Cerveteca uses the face of a woman for its logo.

Designing logos is one of the coolest and most challenging jobs. We are introduced to a product by its logo. So it is important that a logo makes a striking first impression, as the old saying rightly points out: “The first impression is the last impression”. In the endeavor to form the right impression, various companies have changed their logos over the years to suit the changing taste of the masses. In this article, we mention a few such companies and the journey of their logo designs … a journey from the old to the new.

Amazon.com

Amazon.com, Inc. is one of America’s biggest online retailers. It was founded by Jeff Bezos in 1994 and launched online in 1995. It begun as an online bookstore but soon expanded into selling of various other products such as DVD, MP3s, computer games, electronic goods, furniture, food and many more. Bezos named his company “Amazon” after the world’s largest river. The original logo of Amazon.com in 1995, showed a river running through the letter ‘A’. The logo was blue in colour and its meaning was obvious. It represented that the company aspired to become the largest retailer and paralleled itself with the world’s largest river. Over the years it underwent minor variations but stuck to the flowing river and the letter ‘A’. In 2000, the company came up with an entirely new logo. The logo presented the name of the company, with an arrow leading from A to Z. This implied two things: firstly, the arrow is in the form of a smile, representing customer satisfaction and secondly, the arrow moves from A to Z, which declares that Amazon.com is an one-stop solution for all that the customer needs.                                                                 

Heineken Beer

Heineken International is a group which owns over 170 beer brands. Among them the two largest brands are Heineken and Amstel. Heineken was first launched in 1868 and today it is sold in 39 countries over the world. The Heineken logo as it appears on the beer bottles is the Star-Heineken logo. It contains the name of the company, with a red star which stands for the company’s brewing quality and authenticity. The logo is quite simplistic and clear in its message but there is a twist in the tale or lets say in the letter ’e’. If one carefully notices, the letter ‘e’ in the logo is slanted. This change was suggested by Alfred Henry Heineken, the grandson of the founder Gerard Heineken. He came up with this creative idea to make the logo more customer friendly and attractive. It worked very well….a friendly beer with a smiling, friendly ‘e’ in its name.

Starbucks

Starbucks is the largest coffee retailer in the world with 17,133 stores in 49 countries. The Starbucks logo is as popular with the people as its coffee. But this logo has a long but interesting history. The mystery that surrounds the logo is about the mermaid like figure that appears at the centre of the logo. The original logo was designed in 1971, was modeled after a 15^th century Norse woodcut and contained the image of a mythical two-tailed mermaid, with a coffee brown colour theme. The objective was to show the alluring effect of Starbucks coffee and flatter the desire of the public. But it raised some controversies because of the bare chest of the mermaid figure in the logo.  This logo continued to be in use, until the company was taken over by Howard Schultz in 1987. The previous logo was remodeled and the bare chest of the mermaid was now covered by her flowing hair, though her navel was still quite visible. The colour scheme was also changed from the coffee brown to a soothing green. A third version of the logo appeared in 1992. It brought the image of the mermaid into focus and her navel was no longer visible. Even the tails of the mermaid were made obscure and it was different from both the earlier logos. In 2008, with the introduction of the Pike Place Roast blend, the company has re-introduced the original logo. Though it is not a replacement of the new Starbucks logo, it appears on the Pike Place Roast cups and bags of coffee beans.                      

MTV

MTV is an American music channel that was launched on 1^st August, 1981. The original purpose of this channel was to play music videos and it also launched the concept of VJs. Today apart from music, the channel broadcasts a number of reality shows and other programs.   The first logo presented by MTV, is unique in its own way and is still remembered by many. The channel was launched with a montage of the Apollo 11 moon landing. What is interesting here to notice is that the flag on the moon was shown to have the MTV logo on it. True to Neil Armstrong’s immortal words … MTV was “one giant leap for mankind” from the days of radio or jukebox music. The moon man is still used frequently, especially at the MTV awards. Frank Olinsky, along with his Manhattan team created the MTV logo, which still exists and has stood the test of time. Although the logo has gone through subtle changes over the years, the original ‘M’ gives it the flexibility to alter without hampering its basic concept. The logo changes in colour or text within the block ‘M’. Therefore, it gives the logo the liberty to change according to the changing situations or events.

Domino’s Pizza

Domino’s Pizza, Inc. is the world’s second largest pizza delivery corporation. It was founded in 1960, in the United States by Tom Monaghan. Domino’s currently has 7,300 stores in 50 international markets. In 1975, Domino’s introduced its corporate logo, in which the company’s name appeared in red, against two blue rectangles. It is interesting to observe that the present Domino’s pizza logo was presented in 1997 on a very special occasion. The company opened its 1,500^th store outside the United States on the same year. 7 stores were opened in a single day on 5 continents consecutively. The company decided to change its logo as the company itself was undergoing a moderation and the shops were being brightened up. The new Domino’s Pizza logo bears the company’s name in white against a blue backdrop. It has two red rectangles, which carries three white dots. These white dots actually represented the three stores that Tom Monaghan had planned to open years ago.

Kodak

Eastman Kodak is an American multinational company which produces and supplies a huge range of photographic equipments and material. It was established by businessman Henry Strong and its inventor George Eastman. The Kodak logo has a long history of changes, since its first logo which appeared in 1898. Kodak was the first company to bring together its name and looks in the 1907 logo. In 1935, the company used its full name with the red and yellow colour format. It had a yellow background and contained the name of the company in red. In 1960, a curl was introduced at the corner of Kodak’s previous logo.