Logo Design: What Makes a Great logo

Simplicity

A simple logo can never go wrong. Simple logos are easily comprehensible and linger on people’s minds for long. Test the logo using its 16x16 pixel favicon. If it looks good, then there can be no better choice. You can also test the logo in various sizes by printing. Hold the print from varying distances to see how it looks.

Flexibility

A good logo design is always flexible so that it can be reproduced not only in multiple colors but also in black & white version. Flexibility is desired, else the logo might not turn out well in every media. The logo should be scalable to look great in all sizes.

Right concept

There is a perfect concept for everything but the toughest part is to locate it. Do everything possible to come across the right concept- Google image search, mind mapping, brainstorming etc. and pen down everything on paper.

Right preparation

Many designers just flop down on the chairs to design on their computers but they fail to realize that this is not the proper way to prepare themselves for a great, professional logo design. The right platform to a good logo design begins with sketching. You can sketch your ideas whenever they cross your mind. On the other hand, your ideas might fly away by the time you begin sketching on your pc.

Reflect client requirements

It always pays to know every requirement of your client beforehand. Ask whether the logo to be put will be on stationery items or on billboards, banners etc. In this way, you can refine the business logo design to look beautiful in any format. The work done to create the logo must also fit within the client's budget. Offering multiple logo design packages at different price points can make sure you have something to offer every potential client.

Ability to use the most Professional Program

While many designers prefer using Adobe Photoshop during their starting days, it is best to go with Adobe Illustrator and its pen tool. The Illustrator carries a vector format which can be used to vary the size of the logo with no loss of quality.

Multiple Color Testing

Test the logo using multiple colors. A good quality logo quickly adapts itself to changing colors and still looks great.

Testing a Logo using Surrounding Text

Logos hardly occur alone. Most of them have a tagline or some text written either beneath or near them. While preparing the draft, make sure to include few logo design samples with their text occurring in various alignments or positions.

The Visual Impact!

Good logo design companies understand that the right mix of the above-mentioned elements can lead to the much-needed visual impact expected of a logo. A visually effective logo will certainly draw more eyes and prompt them to take interest in your business.