5 Must-Have WordPress Plugins to Up your Marketing Game!

If you have a WordPress website (literally everyone gives this a shot once) or are planning to build one, you definitely need plugins on it. Plugins are pre-coded packages that you can include on your website for specific functionalities.

They’re also seen as extension to the website and can do a lot from SEO, analytics and checking broken links, to protecting and improving performance of the website. There are loads of ways your website is crucial to your marketing strategies. Whether your marketing strategy involves SEO, email marketing or web-forms, here’s a list of the 5 top must-have WP plugins –

Contact Form 7

Installs – 5 Million +
Cost – Free


As is suggestive from the name, this plugin is the easiest solution to creating website forms on WordPress. It’s so easy to use that when you install the plugin, it already has a pre-fabricated form for you to use. It allows you to customize forms, make fields required and sends the subscriptions directly to your inbox! You can have multiple contact forms, manage them and they’re also CAPTCHA and anti-spam supportive.

i-Themes Security

Installs – 5 Million +
Cost: Free Version – Yes
Paid version – $80 USD/year


WordPress is the most widely used platform for building websites, making it all the more susceptible to the viruses. That doesn’t mean you don’t use WP, because that’s where the i-Themes security plugin comes in. This plugin creates a backup or secondary security system for you database. It gives you  the status of the security on your webpages, notifies you if something needs to be fixed, schedule backups. The plugin also has a “iThemes Brute Force Attack Protection Network” that will automatically ban users from failed attempts or break-ins on other sites to do the same with yours.

Yoast SEO

Installs – 3 Million +
Cost: Free Version – Yes
Paid version – $89 USD/year


One of the most popular and most comprehensive free Search Engine Optimization plugin available, Yoast SEO helps index websites for search engines, telling people what the website is all about. It makes a website easier to build and even easier to find. They have an XML sitemap that you can enable if it isn’t on already and this will signal Google and other search engines that the website has been updated. You know SEO is important for your site and this plugin just makes it that much easier. There is a free version of the plugin but you could also go for Yoast SEO Premium which they claim can help your website even more because of the “redirects manager, internal linking tool, the social preview and the possibility to add multiple focus keywords”.

W3 Total cache

Installs – 1 Million +
Cost: Free Version – Yes
Paid version – $99 USD/year


This WP plugin claims to give you at least 10 times more speed in the overall site performance, especially in the page load time and page rank. It is basically a WordPress Performance Optimization plugin recommended by leading web developers and hosts. Another advantage of this plugin is that it is compatible with shared hosting and private servers.


Installs – 90,00,000+
Cost: Free Version – Yes
Paid version – Starts $59 USD/year


Almost every website sends out newsletters, promotional emails and general information about their product/service to their database daily/weekly/monthly or at any other intervals that suit them. The Mailchimp plugin obviously allows you to link your wordpress site to your Mailchimp account but in addition, also offers you a variety of sign-up methods for the site. The plugin also allows you to create responsive and customized forms. They also have both a free and a paid version.

When you market a website,  from building a website to checking for the technical glitches, practicing email and blog marketing to increasing optimization and securing your website while also improving traffic, conversion and managing it all can be a task. While WordPress already has made our lives easy, these plugins are what helps you make most of it!


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