In the design industry, a portfolio seems to be the most under-rated yet inevitable part of a business. It is basically a space where the designers can compile and display their abilities in a structured way, for people to look at, appreciate and understand the style. Even if the designers you are considering don’t maintain a separate web page but upload them on maybe Instagram, it acts like an evidence of their skills and experience.
Contrary to popular belief, it is not only for designers who work as freelancers but for all designers to keep a track of all the work they have done. It is significant because when a business wants to decide which designer suits them best, they can view the work through a meticulous process, and portfolios are the best way to define that. Here’s what you should be keeping in mind when you see design portfolios:
Display of skills
Portfolios are the place where you look at the designer’s work and it better be good because you’re ultimately going to pay them. It is a lovely amalgamation of some of their most popular and appreciated work. Another thing to keep in mind is that portfolios are a demonstration of the variety of work they are capable of doing. It should instantly leave an impact on you to make the designer stand out and make your decision easy!
Since portfolios are a display of the work they have done so far, it means so many others have trusted and liked their work. They act like a testimony to the fact that they have been doing consistent, good work in the past and makes you more comfortable in wanting to work with them. Portfolios can also include reviews and ratings from past clients and these would add to having more faith in their skill. Portfolios should always have only original and the most innovative work.
Persuades through visual impact
In any field, it is said that anything in the visual form is easier for the viewer to comprehend, more appealing and is retained in the mind for longer. The portfolio does just that. There isn’t really a dearth of designers willing to take up the jobs and in order for someone to convince you to work with them, their work should speak highly of their capabilities, and that too in an interesting manner.
Ease of accessibility & Shareability – Digital & Offline
When designers start getting noticed for what they do, or want more people in the niche to notice them, they can’t possible go to each person and show them the work. That is where portfolios step in. You can use freelance platforms that converge designers and other professionals to clients, like Behance or you can ask for it on your social media channels and get in touch with the designers elsewhere. Many designers also maintain a well-designed hardcopy of the portfolio that could come in handy during interviews and client meetings.
Updated and Fresh
Consistently uploading work to the portfolio is most important. You don’t want a rusty experience and it is also an evidence of the designer’s active contribution to the industry. Portfolios are also a great way to manage work and learn about their development. It’s nice to be able to see progression of skills and output in a structured form. It is another great way to look back for ideas on particular type of work.
Structure and content
Now would be a good time to include any awards or certificate a designer’s work might have received in any contest or if it has been recognized elsewhere. This also adds to their work not only being more reliable but also more creative and appreciated. You can look for testimonials by past clients.
Also important is to filter according to category. It is always so much easier for you or your business to browse through a particular category or industry you want to see. Moreover it is your chance to see the versatility of their work.
Portfolios are a representation of innovation, new ideas and the fact that a designer has originally contributed so much to the world of design. It conveys their genuine passion for designing.
Always analyze the portfolio, and take an interest in their work before you decide to choose them. Still want an example? Check out this portfolio!