What do you feel when you see the classic, minimal Apple logo? Does the bright, fun colors of Fanta remind you of summer vacations? Does the timeless design of HBO remind of movies of long back? Fonts are as much as part of the logo as the design itself. This is evident in the logos of the brands such as Disney, GAP or Coca-Cola. Who’s your audience? What tone do you want to set for your brand? What do you want your audience to feel when they interact with your brand for the first time? Fonts should carry the emotion that your brand wants to project.
Let us find some inspiration from some of the classic brands.